Suzuki GB PLC Offers Motorcycle Clothing and Accessory Lines Online

SAN LUIS OBISPO, California, February 22, 2011 - Suzuki Great Britain's "wish list" just got better.

(Logo: photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Thanks to the integration of Shopatron eCommerce
(ecommerce.shopatron.com/) into its website,
www.suzuki-gb.co.uk/accessories/, Suzuki GB PLC is now offering its
popular motorcycle clothing and accessory lines for sale online in the UK.

Suzuki GB PLC's new online store takes its proven wish list system -
where customers created gear wish lists and were contacted by local dealers
for fulfillment - a step further, working with authorised dealers to fulfill
orders placed directly on the branded website. The online store allows
customers to select their chosen product and complete the transaction with
secure payment before handing the order to the nearest participating dealer
for delivery to the customer.

"Giving customers the opportunity to complete the sales process online
has been our goal since we added the wish list functionality to our parts and
accessory website a couple of years back," said Suzuki GP PLC's Wayne Dye,
General Manager of the Parts and Accessories Division. "With this system we
are able to keep our dealer network involved, but also speed up the delivery
process by selecting the closest dealer holding stock. On top of this, soon
to be added will be our 'in-store pick-up' option, where customers can select
and pay for larger items and visit the nearest dealer for collection or to
arrange fitment."

The "in-store pickup" option will not only give end consumers the ability
to pick up their purchase at a local dealer as soon as the same day, but will
drive additional purchases for Suzuki GB PLC's trusted dealers.

To browse, select and now buy items from Suzuki's authorised clothing and
accessory range, visit www.suzuki-gb.co.uk/accessories/.

To learn more about Shopatron eCommerce solutions, visit
ecommerce.shopatron.com/.

ABOUT SUZUKI MOTOR CORPORATION

Starting business in 1909 as Suzuki Loom Works, the firm was incorporated
in 1920. Since its foundation, Hamamatsu, Japan, Suzuki has steadily grown
and expanded. During the post-W.W.II period, our motorized bike "Power free"
which earned a good reputation was followed by our 125cc motorcycle
"Colleda," and later by the pioneering "Suzulight" lightweight car that
helped bring Japan's automotive revolution.

Each of these was epoch-making in their own right as they were developed
and manufactured by optimizing the most advanced technologies of that period.
Today, constantly going forward to meet changing lifestyles, the Suzuki name
is seen on a full range of motorcycles, automobiles, outboard motors and
related products such as motorized wheelchairs and industrial equipment. The
mark trademark is recognized by people throughout the world as a brand of
quality products that offer both reliability and originality. Suzuki stands
behind this global symbol with a sure determination to maintain this
confidence in the future as well, never stopping in creating such advanced
"value-packed products."

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce
solution for branded manufacturers, distributors and multi-channel retailers.
Working with more than 800 manufacturers and 12,000 retail partners across 35
industries, Shopatron meets the evolving eCommerce needs of branded
manufacturers and multi-channel retailers.

Shopatron's European Headquarters is located in Swindon, United Kingdom.
It provides support in the local language for many great brands across
mainland Europe like Marshall Amplification, Katadyn, K2 Sports and Sevenoaks
Sound and Vision. For more information, visit ecommerce.shopatron.com.

Micaela Hichborn of Shopatron, Inc., +1-805-269-5200, pr at shopatron.com