TAG Heuer MERIDIIST GMT New Feature and Enhanced Design

PARIS, June 29, 2010 - Two years after its launch, MERIDIIST advances to the
forefront of advanced capability with a new GMT function targeted for world
travelers. GMT function was incorporated into MERIDIIST for its role in The
Odyssey of Pioneers - the first world tour of TAG Heuer and Tesla Motors -
yet all MERIDIIST models will now integrate this function starting from July
2010.

Photo: www.newscom.com/cgi-bin/prnh/20100629/396538

GMT (Greenwich Mean Time) is a universal reference for coordinating time
zones worldwide. It allows mobile users to manoeuver more than one time zone,
reference across meridians, and switch between home/travel or
origin/destination time.

One of the MERIDIIST's superior design features is its top
sub-LCD screen allowing users to discreetly view time. A direct touch of the
polished stainless steel side button allows users to politely refuse a call
and, with the new GMT function, also juggle multiple time zone references.
The GMT feature can be further managed throughout functions such as call
history, messaging (SMS, MMS, or E-mail), agenda detailing, and alarm
settings.

Enhanced internal software also advances the efficiency of
essential functions, twice as fast as former MERIDIIST models, the base
software structure is lighter and more fluid and crystal sapphire display
screen reflectance altogether advance the MERIDIIST communication instrument
to the next level.

The MERIDIIST models that employ GMT assessment are easily
distinguished - a GMT logo is engraved at the back of the handset above the
TAG Heuer logo, offset by engine-turned concentric circle detailing on the
interior of the camera shutter, a design motif also found in classic TAG
Heuer timepieces such as the Grand CARRERA Calibre 17 RS2 Chronograph.

The introduction of GMT feature will be lead with three new
design models such as the 3D carbon leather or the "vintage racing pack"
black perforated leather with red eyelets and the genuine alligator skin soft
touch coated.

The TAG Heuer MERIDIIST GMT collection will be available
worldwide starting July 2010 in TAG Heuer boutiques and authorized retailers.

For further information about MERIDIIST:
www.meridiist.tagheuer.com

For further information about the Odyssey:
www.odyssey.tagheuer.com

About TAG Heuer

TAG Heuer, the global leader in prestigious sports watches and
chronographs since 1860, is currently the flagship brand of timepieces of the
LVMH group. TAG Heuer is the first watchmaker ever to master luxury
chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th
of a second.

    Sarah Garcia
    +33(0)1-43-12-12-04
    info.meridiist@modelabs.com

Sarah Garcia, +33(0)1-43-12-12-04, info.meridiist at modelabs.com