TAG Heuer Selects IC-Agency for International Search Engine Optimization

GENEVA - TAG Heuer, the well-known luxury watch brand belonging to LVMH
Moët Hennessy - Louis Vuitton, the global leader in luxury brands, has chosen
IC-Agency, a market leader in luxury digital marketing, to sustainably
increase its Internet presence. The strategy deployed encompasses not only
Google, Yahoo! and MSN, but also search engines such as Baidu and Yandex,
market leaders in the high-growth markets of China and Russia, respectively.

Buyers of luxury goods are increasingly using the Internet to
evaluate their purchases, a growing trend that is confirmed year after year
by the WorldWatchReport, a market study published by IC-Agency that analyzes
dozens of millions of client searches for luxury watch brands on the
Internet.

TAG Heuer, a company at the cutting edge of innovation, is fully
aware of this trend and has decided to reinforce its visibility in the
international search engines so as to make its products more widely available
and to increase brand awareness.

“Our objective is to escort our customers throughout their
online experience - an experience that generally starts with a search using a
search engine such as, for example, Google. This is a strategic means of
access for a brand such as TAG Heuer and we want to take advantage of it in
the best way possible,” says Frédéric Layani, International Internet & CRM
Manager for TAG Heuer.

The strategic search engine optimization assignment taken on by
IC-Agency covers more than 10 markets and is not restricted to the Google,
Yahoo! and MSN trio. As Marc-Olivier Peyer, Senior Innovation Specialist at
IC-Agency says, “Our objective is also to achieve strategic positioning in
China and Russia through Baidu and Yandex, two search engines that generate
more traffic than Google in those high-growth, and increasingly online, watch
markets.”

The implemented strategy is based on an in-depth analysis of
search intentions associated with the TAG Heuer brand. This approach enables
the evolution of interest in the flagship models and TAG Heuer brand
ambassadors-Leonardo Di Caprio, Lewis Hamilton and Maria Sharapova-to be
measured.

IC-Agency has exceptional proficiency in understanding the
online behaviors of “high-net-worth individuals” and is once again
strengthening its position as a key player in luxury digital marketing.

“IC-Agency’s strong international expertise in emerging markets,
as well as their understanding of the complex world of luxury professions,
particularly watchmaking, reinforced our decision to work with them,”
concludes Frédéric Layani.

About IC-Agency

Created in 2000, IC-Agency is a leader in luxury digital
marketing. Based in Europe (Switzerland) and in North America (Canada),
IC-Agency provides its clients with services such as analysis, promotion,
optimization and protection for their brands, products and services, and uses
its unique expertise to increase its clients’ Internet competitiveness. Among
IC-Agency’s clients are many independent luxury brands, as well as brands
belonging to groups such as Swatch, Richemont, LVMH, and PPR/Gucci. The
company was recently awarded the Strategis / HEC Lausanne prize for its
excellence in Management.
www.ic-agency.com

About TAG Heuer

TAG Heuer, global leader in luxury sports watches and
chronographs since 1860, is currently the fastest growing luxury watch brand.
The Swiss watch making legend draws upon its active engagement in the realm
of sports to create the world’s most accurate measuring instruments and
sports watches. Today TAG Heuer is the first watchmaker ever to master luxury
chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th
of a second. TAG Heuer more than ever epitomizes Prestige and Performance.
www.tagheuer.com

Press contact
Florent Bondoux, IC-Agency
Tel: +41-22-702-07-64
Email: pr@ic-agency.com

Source: IC-Agency

Florent Bondoux of IC-Agency, +41-22-702-07-64, pr at ic-agency.com