Tag Heuer Stands by Brand Ambassador Tiger Woods

LE CHAUX-DE-FONDS, Switzerland, December 21 - Unlike the misleading information issued on December 18th by Associated
Press, TAG Heuer confirms it will continue its partnership with Tiger Woods,
as per the following press release.

(Photo:
www.newscom.com/cgi-bin/prnh/20091221/371511 )

TAG Heuer confirms that it will continue its relationship with Golf no.1
Tiger Woods but will respect his desire of privacy by modifying his role in
the coming months' marketing programs.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship
between the leader in prestigious sports watches and chronographs since 1860
and Golf virtuoso Tiger Woods has always been extremely professional and
productive.

"The partnership with Tiger Woods will continue," said Jean-Christophe
Babin, President and CEO of TAG Heuer, "but we will downscale the use of his
image in certain markets for a period of time, depending on his decision
about returning to professional golf. We will continue to actively support
the Tiger Woods Foundation."

Photo:
www.newscom.com/cgi-bin/prnh/20091221/371511

Press contact: TAG Heuer: press at tagheuer.com , Francoise BEZZOLA, +41-79-796-90-43