Teva UK Limited Delivers "Good Health for Less."

By Teva Uk Ltd, PRNE
Wednesday, September 1, 2010

CASTLEFORD, England, September 2, 2010 - Teva UK Limited, the UK's leading generics manufacturer, is entering a
whole new market sector by launching an over the counter (OTC) range of

Delivering "Good Health for less", the comprehensive range will initially
feature high quality analgesic, gastro-intestinal, allergy and cold and flu
relief products, with more than 20 lines in total (P1 and GSL2).

Ryan Ruscoe, OTC Brand Manager for Teva UK Limited, says: "We've selected
the range to meet consumers' everyday healthcare needs, and to give them a
real alternative to leading brand remedies."

He adds: "This is a great opportunity for pharmacy to deliver superb
value to their customer and achieve excellent returns on their bottom line
through a quality range of good value products. We're delighted that Teva -
the established name behind the counter - will soon be available over the

Kim Innes, Teva's Commercial Director, explains: "We're always looking at
different ways to help our pharmacy customers. Our generics portfolio is
already the widest of any other UK generics supplier, and branching out into
OTCs seems like the next logical step. We believe that our OTC range will
really add further value, helping them achieve their business goals in this
challenging healthcare environment."

A full consumer launch is scheduled for the autumn, and further products
will also be launched in the new year.

The range is now available to pre-order, and pharmacists can get in touch
with their usual sales Teva contact, on 0800-085-8621 or via to register their interest.

Photograph available:

Notes to Editors:

1. Pharmacy (P) medicines are available from a pharmacy without a
prescription, but under the supervision of a pharmacist. You need to ask the
pharmacy staff for this type of medicine as it will be kept "behind the
counter" and will not be available for you to pick up from the pharmacy
shelves. The pharmacist or another member of staff will check that the
medicine is appropriate for you and your health problem, and will ask
questions to ensure that there's no reason why you shouldn't use the

2. General sales list (GSL) medicines can be bought from pharmacies,
supermarkets and other retail outlets without the supervision of a
pharmacist. These include medicines to treat minor, self-limiting complaints
that people may feel aren't serious enough to see their doctor or pharmacist
about, such as the common cold, headaches, other aches and pains, minor cuts
and stomach-related upsets.

Definitions taken from (30/7/10)

About Teva UK Limited: Teva UK Limited is one of the UK's top ten
pharmaceutical manufacturers, with a presence in the generics, branded
respiratory and hospitals markets. It has the widest range of any UK generic
pharmaceutical company and markets solid and liquid dose, injectable and
respiratory medicines to healthcare professionals. The company is part of
Teva Pharmaceutical Industries Ltd (NASDAQ: TEVA) which has 38,000 employees
based in 70 countries around the world.

For media enquiries, telephone the Teva Communications team on +44(0)1977-628500, or email media.enquiries at

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