The Biomechanical Backup Behind FitFlop Footwear’s Amazing Ability to Reduce Lower Back Pain

LONDON - With Photos

- (Identified by the Independent Biomechanics Research Team* at
Manchester’s Salford University)

A new study from Salford University has shown us exactly why wearing
FitFlop sandals can help provide…

RELIEF FROM LOWER BACK PAIN AND PELVIC DISPLACEMENT DISORDERS:

FitFlop sandals were originally designed to make it easier for
wearers to stay in shape, with multi-density microwobbleboardTM midsoles to
create an unstable environment, they force leg muscles to work harder to
maintain posture and balance. But literally weeks after launch, testimonials
from delighted pain-free FitFlop sandal wearers started pouring in, detailing
not only improved posture, but relief from chronic lower back pain and
plantar foot pain (like heel spurs and plantar fasciitis). At first we
attributed the auspicious side-effect to the FitFlop biomechanically-aligned
design, but after thousands of wearers reported the same, we knew we were
onto something.

www.thefitflop.com

*Biomechanists Dr Philip Graham-Smith and Richard Jones at
Salford University have identified that gait analysis techniques (motion
analysis, forces, electromyography and in-shoe pressure analysis) can provide
us with an insight as to how the microwobbleboard multi-density midsole is
responsible for alleviating a host of muscular-skeletal conditions. Also
identified via pressure map analysis was a visual confirmation of the
‘wobble’ effect when walking in FitFlop sandals. Results showed a greater
contact area in mid-stance and a more consistent gait (walking) pattern. This
means your foot is in contact with the soft mid-section of the FitFlop for
longer, encouraging greater stimulation of the feet and muscles in the lower
body. Each of the subjects were fitted with small reflective markers and
electrodes, photographed and filmed while walking to monitor movement. This
information was used to create an animation of a skeleton walking in exactly
the same way as the subject. ‘Qualysis’ motion analysis, Electromyography
(Noraxon) and Tekscan in-shoe pressure analysis were chosen as appropriate
monitoring programmes for the study.

“These are a great investment. I purchased three pairs for my
sisters and I. My back and foot pain have diminished by 50% even so I no
longer take pain meds. I truly recommend them.”

Melissa, Washington, United States

“I love my FitFlops, they have helped tremendously since my
car accident and seem to stop my pelvis from rotating.”

Claire, Essex, United Kingdom

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Source: FitFlop

Contact Priya Kapoor: priya at montypr.com Tel: +44(0)20-8749-3624