The Harley Medical Group Sees Speedo Sag Explosion

LONDON, July 22, 2010 - The Harley Medical Group, the UK's largest cosmetic surgery group, has
reported that with the male physique under the spotlight more than ever, it
is seeing increasing numbers of men looking to go under the scalpel to banish
the 'Speedo sag'. With celebrities such as David Beckham, Hugh Jackman and
Justin Timberlake championing the less-is-more beach look, men across the
country are likewise taking pride in their physique.

As a result, The Harley Medical Group has seen 24% more men bookings for
abdominoplasty (tummy tuck) operations to get rid of their 'Speedo sag' over
the last month compared to the same period last year.

Liz Dale, Director at The Harley Medical Group, commented, "The more
traditional, baggy board shorts hid a multitude of sins. We've heard from our
nurses anecdotally that one of the principle drivers for male tummy tuck
(www.harleymedical.co.uk/cosmetic-surgery-for-women/the-body/tummy-tuck–abdominoplasty/)
ops in the lead up to the summer season is the impending beach reveal.

"Many of the men that come to us for 'Speedo sag' surgery have lost
weight or been on a fitness drive and are looking for surgery to remove
stubborn pockets of fat or unsightly, loose flaps of skin on their paunch.
It's the final step in their journey to achieving a body they actually want
to show off - in Speedos or otherwise."

Mr Frati, consultant cosmetic surgeon at The Harley Medical Group
commented, "An abdominoplasty to remove 'Speedo sag' involves an incision
just above the pubic area. This surgery removes excess skin and fat and
tightens the muscular and fascia parts of the stomach, leaving it flatter and
more taute. As well as seeing more men having this surgical procedure
,liposuction (www.harleymedical.co.uk/cosmetic-surgery-for-men/the-body/liposuctionfat-removal-liposculpture/)
to the upper thigh area, or the flanks, is increasingly popular."

Lisa Littlehales, Nurse Counsellor, The Harley Medical Group, said, "It's
not just the 'Speedo sag' that men are looking to banish, we've also seen a
rise in male bookings for laser hair removal to the 'snail trail' area - the
line of hair from the navel down to the underwear line."

All patients considering cosmetic surgery (
www.harleymedical.co.uk/) should ensure that their surgeon has
completed his/her training, received his/her qualification as a Plastic
Surgeon and is registered on the GMC Specialist Register as a Plastic
Surgeon. All consultations at The Harley Medical Group are carried out by a
fully qualified Cosmetic Surgery Nurse Counsellor, followed shortly
thereafter by a fully qualified and GMC registered Plastic Surgeon.

About The Harley Medical Group (
www.harleymedical.co.uk/why-choose-harley-medical/)

The Harley Medical Group is the UK's largest cosmetic surgery provider,
performing more procedures and with more clinics than any other plastic
surgery provider. It has been established for more than 26 years and is one
of the most highly-regarded cosmetic surgery groups operating in the UK. It
has treated more than 450,000 patients to date including popular procedures
such as laser hair removal (
www.harleymedical.co.uk/non-surgical-solutions/laser-hair-removal/)
and breast enlargement.

The Harley Medical Group works tirelessly to maintain the highest
standards in the industry for the benefit of all cosmetic surgery and non
surgical patients. The Harley Medical Group is currently at the forefront of
the campaign to ensure that the government continues to regulate the use of
certain laser types used in cosmetic surgery and non surgical treatments so
that patients are protected from rogue practitioners.

    PR Contact:
    Hannah Walsh
    Rain UK
    2 Greycoat Place
    London
    SW1P 1SB
    +44(0)20-7222-4345
    www.harleymedical.co.uk

PR Contact: Hannah Walsh, Rain UK, 2 Greycoat Place, London, SW1P 1SB, +44(0)20-7222-4345