The Hut Group Score Goal With Launch of INTERSPORT Store Online

LONDON, September 6, 2010 - INTERSPORT UK, the largest independent sports retailer, has
selected The Hut Group to power an end-to-end online retail store at
www.INTERSPORT.co.uk

Launching in September 2010, the store will meet the ecommerce
needs of consumers across a wide range of sports including Football, Cricket,
Running, Rugby and Racket Sports. Furthermore, www.INTERSPORT.co.uk
will bring Sport to the People from leading brands like adidas Group, Nike,
Speedo, Umbro, Wilson and many more.

Sports is a key market for The Hut Group, which intends to
deliver a market leading retail proposition based around product range,
service and retail experience. INTERSPORT.co.uk will deliver to consumers a
better experience than is currently available online including free delivery
as standard - a completely unique offer against existing competitors.

Using The Hut Group's existing technology platform,
infrastructure and marketing methodology, www.INTERSPORT.co.uk is
expected to quickly become one of the largest online retailers within the
sports market.

"We're really excited to be working with The Hut Group.
They've successfully demonstrated their ability to market the
INTERSPORT.co.uk store within the brand guidelines and with our suppliers.
The Hut Group is one of Europe's largest online retailers with multiple
product categories offered across multiple websites. It is this ecommerce
experience, coupled with INTERSPORT's sporting pedigree, which will ensure
that INTERSPORT.co.uk delivers an outstanding online proposition for its
customers." Barry Mellis, General Manager.

The Hut Group's Commercial Director, Richard Chapple,
commented: "The Hut Group's ethos is to deliver market beating service and
experience to the consumer. The exciting launch of INTERSPORT.co.uk is a
further step in our expansion in to a broad range of fast moving consumer
sectors including Health & Beauty, Footwear, Fashion, Toys and Gadgets."

For further information please contact Frank PR at thehutgroup at frankpr.it or on +44(0)207-693-6999