The Luxury Online Destination Pursuitist.com Officially Launches

NEW YORK, July 28, 2011 -

- Pursuitist is a destination site that curates the good things in life

- Contributors have written for The Wall Street Journal, TechCrunch, Conde Nast Traveler, Forbes, Mashable and Saveur

- Upcoming functionality will include community reviews, luxury ranking and on-the-go recommendations with the Pursuitist iPhone App

- Advertising managed by Halogen Media Group, with initial advertisers including BMW, Coach and Burberry

Pursuitist, the premier luxury lifestyle website, officially launches with acclaimed writers sharing their favorite travel destinations, restaurants, events, experiences and luxury brands at: pursuitist.com

“Pursuitist is luxury redefined. It’s about finding and sharing the good things in life. To inspire, educate and be relevant. Pursuitists are ahead of the curve and authentic,” said Christopher Parr, CEO and Publisher of Pursuitist.

Contributors sharing their favorite luxuries include Paul Carr (The Guardian, TechCrunch), Gretchen Kelly (Wall Street Journal, New York Post), Erica Swallow (Mashable, CosmoGirl.com), Carrie Coolidge (Luxist, Forbes), Shandana Durrani (Conde Nast Traveler, Glamour) and Leila Cohan-Miccio (Saveur).

International writers include Holly Boyle from London and Vilte S. Holstad from Paris, capturing the excitement and pulse of fashion, art and life in these vibrant cities.

Christopher Parr, CEO and Publisher of Pursuitist, is an award-winning 10-year luxury online marketing veteran, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld.

“Bringing on world class content producers exemplifies Pursuitist’s understanding of influencer media and the importance of providing brand advertisers with an environment where they can interact with consumers alongside relevant content. We’re thrilled to bring branded content from the world’s best brands to Pursuitist and its loyal readers,” said Greg Shove, CEO of Halogen Media Group.

Luxury fashion brands featured in editorial include Prada, Louis Vuitton, Dolce & Gabbana, Hermes, Gucci, Versace, Alexander McQueen, Chanel, Dior, Fendi and Roberto Cavalli.

The editors highlight incredible luxury destinations, including Four Seasons Hotel and Resorts, Ritz-Carlton Hotels, Disneyworld’s Grand Floridian, InterContinental Resorts, Conrad Hotels, The Plaza and the Waldorf Astoria. Bentley, BMW, Lexus, Bugatti, Porsche, Rolls-Royce, Audi, Lamborghini, Jaguar and Mercedes-Benz are a few of the luxury auto brands that are covered on the site.

Upcoming functionality to the site will include community reviews, luxury ranking, flash sales, Facebook integration and on-the-go recommendations with the Pursuitist iPhone App.

On the web at: pursuitist.com

Elizabeth Fisk, Pursuitist at gmail.com / For reporters: Picture of the site: pursuitist.com/websitepic.jpg, Picture of CEO, Christopher Parr: pursuitist.com/parrceopic.jpg /