Tomato is UK's Most Googled Fruit

LONDON, May 13, 2011 - The tomato is the UK's most Googled fruit, according to a review by World
Cancer Research Fund (WCRF) to coincide with Fruity Friday today (May 13).

The review, using data from Google's Insights for Search, suggests there
are almost twice as many searches for "tomatoes" in the UK as there are for
"apples", which is the second most Googled fruit.

And there is plenty of choice for those searching for information about
tomatoes online, as Google lists 53.6 million web pages that mention them.

Bananas and peaches are in joint third place, with oranges in fifth.

The picture is similar across English-speaking countries where there is
enough search volume to register results, with tomatoes also coming top in
the United States, Australia, Canada and New Zealand. Apples also rank second
in all of these counties except New Zealand, where peaches are the second
most Googled fruit.

WCRF hopes the review of online searches for fruit will help highlight
the message of Fruity Friday that eating plenty of a range of fruits and
vegetables is important for health and can reduce risk of cancer.

Teresa Nightingale, General Manager for WCRF, said: "I have always
thought of apples, oranges and bananas as the most popular fruits, so I was
surprised to see them all beaten by the tomato, especially as many people
actually think of tomatoes as a vegetable.

"But although we tend to cook tomatoes in our evening meals or in savoury
dishes, this doesn't change the fact that the tomato is a fruit. We are not
sure whether people are looking for information about growing tomatoes or
about their nutritional content, but they are the winner by some distance.

"It is also clear that a wide range of fruits are being Googled, which
supports our Fruity Friday message that as well as eating plenty of fruits
and vegetables you should also try to get as wide a variety as possible.

"As well as being good for health generally, eating plenty of fruits and
vegetables also probably reduces risk of cancer. This means that the great
taste of them is not the only reason for eating lots of them.

"On Fruity Friday we are promoting the importance of fruits and
vegetables in a healthy diet and in schools and companies across the country
people are holding events to highlight this message and raise money to help
us continue with our cancer prevention work."

Fruity Friday is an annual fundraising and awareness raising that is held
during Cancer Prevention Week. People can find out more about it by visiting
www.fruityfriday.org

Notes to editors:

The data on Google searches is from Googles Insights for Search, which
was accessed on May 3, 2011. The plural of each fruit was used. The results
are not intended to suggest overall consumption levels or popularity.

About WCRF

World Cancer Research Fund (WCRF) raises awareness that cancer is largely
preventable and helps people make choices to reduce their chances of
developing the disease.

For more information, contact Richard Evans on +44(0)20-7343-4253.