Topshop Make Up Launches Heavy Duty - a Trend Led Collection for Autumn/Winter

LONDON, September 27, 2010 - On 28th September Topshop will be launching its second limited-edition
make up collection, Heavy Duty. Following the earlier festival inspired
summer collection; Heavy Duty is an unapologetic homage to LA's bohemian
grunge aesthetic and pulls in Topshop's key looks for the season.

Heavy Duty promises deep tones in never before seen formulas that will
mix wet and dry textures while keeping the unique quirky packaging design as
seen previously.

Top of the wish list for many is Heavy Duty's Kohl Dust. This is designed
to crumble beautifully into the eye to create that party girl 'slept in' chic
look. Paired with the 'bitten cherry shade of stain' Lip Marker, this is the
perfect finishing touch for the tough yet feminine winter chic look.

Lizzie Dawson, Topshop Senior Designer, commented, "On a recent cool
hunting trip to LA, I was inspired by how Californian girls effortlessly
mixed new brands with old American vintage. The result is an eclectic
lived-in grungey glamour that embodies Heavy Duty."

The full 14 piece collection encompasses colour for lips, eyes and nails
and is driven by a unique range of shades, from aubergine tones through to
pewters and inky petrols.

A beauty bag must-have comes in the form of a lacquered lip gloss in
deepest Chilli Red, delivering the wettest look lip coverage. Another
must-have of the collection is the eye duo palette that holds an intensely
pigmented wet to dry formula in pairings of inky tones. Carbon mascara comes
in raven black creating the ultimate lengthened look complementing perfectly
the smokey, sultry look.

"Although Heavy Duty embodies a toughness and strength never before seen
in Topshop Make Up, the playfulness of hand drawn scribbles and craft
materials still embodies the creative essence that is synonymous with the
brand." Sarah Thorne, Topshop Senior Creative Designer.

The collection encompasses two key trends, 'All Laquered Up' and 'The
Ultimate Smokey' that draw on the key trends for autumn/winter and have been
created into video podcasts to help customers create this season's favorite
looks using core pieces from the collection:

All Laquered Up - podcast 1, sees make up artist Hannah Murrey create a
look that is feminine but with attitude using key collection pieces,
Eyeshadow Duo Greyscale' and Lips in 'Beguilded'.

Whilst Podcast 2 - The Ultimate Smokey' creates an experimental look
focusing on stained lips, cascading shadows and opulent blacks creating a
look that is feminine but with attitude.

Both podcasts are available to watch on
www.youtube.com/topshoppodcasts

For those that are unable to get to store, Topshop has again partnered
with TAAZ.com -an Online Makeover tool that will allow customers to digitally
'try on' the new collection on a variety of preloaded photos - or upload
their own photos. To full collection will be live to try on the day of
launch, visit www.taaz.com/topshop/topshop.html for more details.

About Topshop

Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir
Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's
fashion on clothing such as jeans, dresses (
www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209717&top=Y&langId=-1&catalogId=33057
), shoes, and make up
(www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=33057&storeId=12556&categoryId=208495&langId=-1&top=Y
). Topshop has won several awards for design reputation and new services,
and has a wide range of clothing from women's jeans (
www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209753&top=Y&langId=-1&catalogId=33057
) and maxi dresses
(www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&parent_category_rn=203984&categoryId=209719&top=Y&langId=-1&catalogId=33057
) to maternity wear.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Topshop was the first fashion retailer to show on schedule at London
Fashion Week in September 2005 when it presented its own acclaimed in-house
design collection Unique (created in 2001). Subsequent partnerships with
international boutiques as far flung as Tokyo and LA followed and Topshop
continues to grow its reputation for supporting exciting new talent.

    PR contact:

    Harriet Gordon
    3 Little Portland Street
    London
    W1W 7JB

    +44(0)845-241-8515

PR contact: Harriet Gordon, 3 Little Portland Street, London, W1W 7JB; +44(0)845-241-8515.