Topshop Supports London Fashion Week Inside & Out

LONDON, September 17, 2010 - Topshop has announced it will be live streaming the shows it supports
live from London Fashion Week.

Topshop has announced that for the first time customers will be able to
watch front row action from the shows they support live from London Fashion
Week Spring/Summer 11. The shows with be streamed live from the Topshop show
space from Saturday 18th September, allowing customers to get exclusive
catwalk action from the comfort of their own home.

Topshop's Unique SS11 collection, currently in its twentieth season, will
kick-off the live streaming on Saturday, 18th September. The show will stream
live from the TS show space - a converted platform at the old Eurostar
terminal at Waterloo station and will home Topshop's now-legendary cafe.

For the Unique show only Topshop has gone one step further where viewers
will be able to shop the show as it happens with six pieces available to buy
ahead of the spring/summer launch next year.

As part of Topshop's ongoing support of NEWGEN, Sunday sees live shows
from Mary Katrantzou, Richard Nicoll and Michael Van Der Ham. This will be
van der Ham's first solo show and will feature his capsule range of garments
and accessories as well as his show dresses. Monday continues with previous
NEWGEN sponsors showing collections from leading designers Peter Pilotto,
Mark Fast and Meadham Kirchoff.

Fashion East will conclude the live streaming on Tuesday, 21st September,
as the not for profit organisation celebrates its 10th anniversary and
continues to back London's best and bravest new talent. For SS11 Fashion East
will debut Felicity Brown, Heikki Salonen and Simone Rocha making this the
biggest, most exciting line-up to date.

The full streaming schedule and times is as follows - Topshop Unique show
on Saturday 2.30pm, Sunday sees Mary Katrantzou at 10am, Michael Van Der Ham
at 2.30pm, and Richard Nicoll at 7.30pm.On Monday, Peter Pilotto will
commence at 9.45am and Meadham Kirchoff at 6.30pm. Finally, Fashion East will
kick off at 1.45pm on Tuesday. For a full show schedule and more information,
please visit Topshop London Fashion Week live (
www.topshop.com/sponsoredshowslive/).

In addition to the Topshop London Fashion Week live show content, Topshop
will be hosting show replays, daily edits with behind-the-scenes footage and
designer interviews. The company blog Inside-Out has also been integrated
into the mix where it will offer must-have edits and show reviews, and
Topshop Tweets will update followers on up-to-the-minute action, detailing
any show delays and front-row gossip.

The Oxford Circus flagship store supports the online activity as the
NEWGEN shows will be screened in a purpose-built cinema the day following
their catwalk debut. Customers will receive Topshop London Fashion Week
magazine 214, a show schedule and gift on their seats. Select screenings will
also be followed by a talk from fashion industry insiders. Photos of
Topshop's best dressed customers will be framed on the wall for display, with
a winner being selected at the end of London Fashion Week. A dedicated NEWGEN
pop-up area will allow store visitors to take away bespoke postcards created
by each designer as a memento and to learn about its sponsored designers.

About Topshop:

Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir
Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's
fashion on clothing items such as its jeans (
www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209753&top=Y&langId=-1&catalogId=33057),
dresses (
www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209753&top=Y&langId=-1&catalogId=33057),
jackets (
www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209744&top=Y&langId=-1&catalogId=33057),
lingerie
(www.topshop.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12556&categoryId=209796&top=Y&langId=-1&catalogId=33057)
and shoes. Topshop has won several awards for its creative design and
services, and has a wide range of clothing from women's jeans and jackets
to maternity wear.

(Due to the length of these URLs, it may be necessary to copy and
paste the hyperlinks into your Internet browser's URL address field.
Remove the space if one exists.)

Topshop was the first fashion retailer to show on schedule at London
Fashion Week in September 2005 when it presented its own acclaimed in-house
design collection Unique (created in 2001). Subsequent partnerships with
international boutiques in Tokyo and LA followed. Currently, Topshop
continues to expand and strengthen its reputation and regularly supports
exciting new talent.

    PR Contact:
    Liz Shuttleworth
    Press Officer
    Press Office
    Arcadia Group Ltd
    70 Berners Street
    London
    W1T 3NL
    +44(0)20-7927-1484
    www.topshop.com

PR Contact: Liz Shuttleworth, Press Officer, Press Office, Arcadia Group Ltd, 70 Berners Street, London, W1T 3NL, +44(0)20-7927-1484