Burton Unveils the Perfect Black Suit

LONDON, September 2, 2010 - Burton was set the challenge by the owner of the brand, Sir
Philip Green, to design the perfect single breasted black suit for the
autumn/winter 2010 season. Each suit, as well as the accompanying formal
white shirt, was given the brief to look great on any of their customers but
without the bespoke Saville Row price tag.

With Burton's renowned heritage for tailoring dating back to
1903, Sir Philip automatically thought the brand would be able to crack this
suiting conundrum. Over the years Burton has achieved such accolades as
producing uniforms for British troops in both World War I & II, creating the
demob suit (leading to the company coining the phrase "the full Monty") and
suiting and booting the winning England World Cup team in 1966.

Additionally, Burton has dressed such diverse celebrities as
Vinnie Jones, Sean Connery, Joe Cole, Bobby Moore and Steve Jones, all of
whom know the power of a well cut suit.

Although a hard task to crack, the team have achieved what can
only be described as producing a suit which looks great on any man.

The perfect black suits (
www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=33052&storeId=12551&categoryId=226000&parent_category_rn=208975&langId=-1&top=Y)
come in four styles, with two slim and two tailored fits creating a clean
and masculine silhouette for autumn/winter 2010. This, coupled with the
fabric choice of black mohair, as well as the varied lapel widths including a
slim and wide peak and a notch lapel, ensure that every man can wear the look
this season.

About Burton:

Burton was originally founded in 1903 under the name The Cross-Tailoring
Company. It quickly became popular and expanded into hundreds of outlets and
factories across the United Kingdom. Today, it is a staple on most high
streets and a popular retailer for mens fashion (www.burton.co.uk/)
including gifts for men, casual clothing and men's
t-shirts, mens shirts
(www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?beginIndex=0&catalogId=33052&storeId=12551&categoryId=208991&parent_category_rn=208990&langId=-1&top=Y)
and men's suits, men's shoes and jeans
(www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12551&categoryId=209025&top=Y&langId=-1&catalogId=33052).

(Due to the length of the above URLs, it may be necessary to copy and
paste the hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

Customers can also shop online from the Burton.co.uk website which offers
free returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. They can also sign up for the Burton newsletter, which offers all
the latest style updates, exclusive discounts and competitions.

    PR Contact:

    Tom Doran
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL

    +44(0)207-927-1823

    www.burton.co.uk

    Stockist number: +44(0)845-121-4514

Tom Doran, Arcadia Group Ltd, +44(0)207-927-1823