Tourico Holidays Upgrades Web Services With Full XML Platform

As First Company To Fully Integrate XML, Tourico Holidays' Customers To Enjoy Seamless Product Access

ALTAMONTE SPRINGS, Florida, January 6 - Becoming the first and only travel company to launch a full XML platform,
Tourico Holidays now offers its clients seamless access to multiple products
across thousands of vacation destinations around the world. Unlike other
travel providers, Tourico Holidays' clients now enjoy access via XML to
everything the company offers: more than 16,000 hotels, 3,300 activities, 11
cruise lines and four car-rental companies.

"The XML full upgrade is a perfect example of how Tourico Holidays
continually seeks to offer our customers the latest technology and widest
product selection," said Amir Kalmar, Chief Marketing Officer of Travel
Holdings, Inc., parent company of Tourico Holidays. "We now provide more than
600 global clients with inventory through XML connectivity."

Tourico Holidays' clients also have access to business analytics,
including information about market trends and real-time data analysis, as
well as a data package designed to increase conversion and maximize clients'
return on investment. In addition, the full XML platform allows clients to
generate dynamic content such as pay/stay and progressive discount tags,
Exclusive Deal tags with Tourico Holidays' best-value partner hotels,
description text in multiple languages and payment via multiple forms of
currency.

In order to make sure that every migration to their new XML platform is
as smooth as possible, Tourico Holidays is providing a dedicated team of 14
specialists, who will serve as a single point of contact throughout the
entirety of a client site's development cycle, including development,
testing, production, and optimizations. Once a site is up and running, the
team of specialists will then provide 24/7 account management support at no
additional cost.

"A full XML platform offers advantages that other kinds of technology
simply can't," said Argov. "Speed, scalability, the modularity needed to bind
to any existing system - this technology makes working with Tourico Holidays
easier than ever."

Travel service providers interested in learning more about Tourico
Holidays and its new XML platform are encouraged to contact the company at
info@touricoholidays.com. Current clients may contact their Tourico Holidays
representative to start integrating these auxiliary travel products
immediately.

About Tourico Holidays

Tourico Holidays (www.TouricoHolidays.com) is a subsidiary of Travel
Holdings, Inc. (www.travelholdings.com/), a worldwide travel
distribution company. Tourico Holidays is a global wholesale travel
provider with over 150 international distribution web sites and more than
16,000 merchant hotel agreements, operating in 23 languages in over 100
countries. As a supplier to over 2,500 tour operators and travel agents,
Tourico Holidays operates and maintains global web sites and online
interfaces that serve a large diversity of travel sellers.

    Contact:     Sean Hixson
                 Weber Shandwick
                 +1-314-552-6760
                 shixson@webershandwick.com

                 Lauren Volcheff
                 Travel Holdings, Inc.
                 +1-407-667-8700 x7355
                 Lauren@touricoholidays.com

Sean Hixson of Weber Shandwick, +1-314-552-6760, shixson at webershandwick.com, for Tourico Holidays; or Lauren Volcheff of Travel Holdings, Inc., +1-407-667-8700, ext. 7355, Lauren at touricoholidays.com