Tripadvisor, the World's Largest Travel Site, Launches Game-Changing "Tripadvisor Trip Friends" Enabling Travellers to tap Into the Wisdom of Friends

Social Feature Identifies Travel-sphere of Friends Providing Even More Personalised Travel Information and Advice

LONDON, June 14, 2010 - TripAdvisor(R), the world's largest travel site*, today announced the
launch of its groundbreaking "TripAdvisor(R) Trip Friends" feature, allowing
travellers to get advice from their Facebook(R) friends on TripAdvisor to
plan their next vacation. Supplementing the site's more than 35 million
reviews and opinions from real travellers around the world, the wisdom of
crowds on TripAdvisor is now enhanced by the wisdom of friends, delivering
personalised recommendations.

"As the world's largest travel site, we're thrilled to continue
revolutionising the travel industry by providing our community with exciting
new access to their friends' valuable advice about travel," said Steve
Kaufer, founder and CEO of TripAdvisor. "With TripAdvisor Trip Friends, our
34 million monthly visitors can tap into their friends' wealth of travel
knowledge with just a few clicks, making holiday planning more fun, social
and personal."

How TripAdvisor Trip Friends Works

When researching a destination, hotel, attraction or restaurant on
TripAdvisor, users who have logged in using Facebook will now see a list of
their friends who have been to that location, as identified via TripAdvisor's
Cities I've Visited (CIV) application on Facebook Platform. Travellers can
tap into their network of friends for more details, by directly messaging
their friends, or by posting a message to a group of friends, to gain the
unique travel insights from those who know them best. CIV has been one of the
most popular travel applications on Facebook Platform for nearly three years,
with more than five million monthly active users, and highlights over one
billion destinations that CIV travellers have visited.

"Travellers using TripAdvisor Trip Friends will be amazed to see all the
places about which their friends can offer highly relevant, personal travel
advice-from that extra tip about the best place for croissants in Paris (your
friends know how much you love croissants), to insights on the best scuba
spot in Belize (through TripAdvisor Trip Friends, you discovered that two of
your friends recently returned from an awesome scuba trip in Belize). This
feature will turn great trips into fantastic ones, with convenient, personal
input from people you know best and trust most," said Kaufer.

"Facebook has always provided people with an easy way to connect with
friends around the world, whether from Internet cafes or through sharing
photos," said Ethan Beard, director of Facebook Developer Network. "By
integrating with Facebook, TripAdvisor is enhancing the exchange of trusted
referrals, travel do's and don'ts, and good stories from abroad, and making
the travel experience more relevant and social to each person who interacts
with the site."

Ten Years of Travel Planning: An Evolution of Exploration

Before TripAdvisor was founded in 2000, travellers relied on travel
agents and print guide books to determine their vacation plans. Since the
first opinion was posted on TripAdvisor in 2001, travellers have looked to
user-generated content for trusted advice to help with all facets of travel
planning. By March 2010, TripAdvisor was the world's largest travel website,
featuring a community of more than 34 million monthly visitors*, and more
than 35 million reviews and opinions. Travellers depend on the wisdom of the
crowds to determine the best plans for their personal travel needs. As of
today, TripAdvisor Trip Friends enables travellers to research even deeper by
tapping into the wisdom of their friends, making travel planning more fun,
social and personal.

TripAdvisor Trip Friends will be available on TripAdvisor.com on June 14
and TripAdvisor sites worldwide in July.

For more information on TripAdvisor Trip Friends, go to:
www.tripadvisor.com/tripfriends

About TripAdvisor Media Network

TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts 46
million monthly visitors* across 16 popular travel brands: TripAdvisor(R),
www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.familyvacationcritic.com,
www.flipkey.com, www.frequentflier.com,
www.holidaywatchdog.com, www.independenttraveler.com,
www.onetime.com, www.seatguru.com, www.smartertravel.com
, www.travel-library.com, www.travelpod.com,
www.virtualtourist.com and www.kuxun.cn. TripAdvisor-branded
sites make up the largest travel community in the world, with more than 34
million monthly visitors*, 15 million registered members and 35 million
reviews and opinions. Featuring real advice from real travellers,
TripAdvisor-branded sites cover more than one million destinations, hotels,
restaurants and attractions and operate in the U.S. (
www.tripadvisor.com), the U.K. (www.tripadvisor.co.uk), Ireland
(www.tripadvisor.ie), France (www.tripadvisor.fr), Germany
(www.tripadvisor.de), Italy (www.tripadvisor.it), Spain
(www.tripadvisor.es), India (www.tripadvisor.in), Japan
(www.tripadvisor.jp), Portugal and Brazil (
www.tripadvisor.com.br), Sweden (www.tripadvisor.se), The
Netherlands (nl.tripadvisor.com), Canada (www.tripadvisor.ca),
Denmark (www.tripadvisor.dk), Turkey (www.tripadvisor.com.tr),
Mexico (www.tripadvisor.com.mx), Norway (no.tripadvisor.com),
Poland (pl.tripadvisor.com) and Australia (
www.tripadvisor.com.au). TripAdvisor also operates in China under the
brand daodao.com (www.daodao.com). TripAdvisor(R) Media Network
provides travel suppliers with graphical advertising opportunities and a
cost-per-click marketing platform. Collectively, the sites comprising the
TripAdvisor Media Network have won hundreds of awards and accolades from
press and industry worldwide. TripAdvisor and the sites comprising the
TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ:
EXPE).

TripAdvisor, TripAdvisor.com, and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other countries.
Other logos or product and company names mentioned herein may be the property
of their respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix, Worldwide, March 2010

Facebook(R) is a registered trademark of Facebook Inc.

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)20-3320-3210 / +44(0)777-926-2423 / eoboyle at tripadvisor.com