UK Votes Stonehenge as the World’s Must-See Destination in Intel’s Seven Visual Wonders of the World Poll

LONDON, September 16, 2011 -

Stonehenge Rocks Travellers’ Socks to Land Top Spot

From the ancient and mysterious to the grandiose and awe inspiring, voters in Intel’s Visual Wonders of the World poll^[1] have chosen the world’s most visually stunning locations. The poll formed part of Intel’s campaign to find out what matters most to the UK in their Visual Life.

The top seven must-see locations, in the order of ranking, as chosen by voters from all over the UK are:

1. Stonehenge, England
2. Rome, Italy
3. Chatsworth House, England
4. Cape Town, South Africa
5. Pyramids of Giza, Egypt
6. Sahara, North Africa
7. Aurora Borealis, Sweden
8. New York City, USA
9. Gower Peninsula, Wales
10. Machu Picchu, Peru

The poll also showed how patriotic we are in the UK, selecting two UK locations within our top three. This was mirrored by the likes of the US, who voted for the Grand Canyon and the Golden Gate Bridge, Germany, who opted for Neuschwanstein Castle, and the Netherlands, whose Canals in Amsterdam topped both their country poll and the votes across Europe.

Natural beauty

The Visual Wonders poll also captured how male and female voters cast their favourites. Both men and women voted for Stonehenge as the must-see location in the UK, whereas mostly women voters opted for the romance and atmosphere of Rome, while mainly men chose the history and scenery of Chatsworth House.

The poll also had five categories: ancient, man-made, natural, religious and urban and interestingly the results show that the UK as a whole prefers natural beauty over the draw of urban life.

Partnering with Intel to create the Visual Wonders poll, travel deal experts Travelzoo confirmed the significance of aesthetic attraction for travellers and holiday makers. “What’s really interesting in Intel’s poll is the UK’s thirst to discover the landmarks of history that are near to them, and in some cases right on their doorstep,” said Joel Brandon-Bravo, managing director  of Travelzoo in the UK. “The perfect getaway is no longer solely about the faraway beach; the rise of staycationing appears to have reignited our passion for the UK in recent years.”

“Intel’s Visual Wonders of the World poll has shown the passion that the UK has for our own visual landmarks”, says Gail Hanlon, marketing director Intel UK. “As part of our Visual Life campaign this year, which encouraged using technology to get the best out of the great things that surround us every day, the enthusiasm for each of the top ten results proves how important technology can be in sharing everyday experiences.”

The Winners

The mysterious structure of Stonehenge claimed top spot in the poll of must-see locations. This ancient creation is visited by thousands of people a year in the South of England and its popularity could be down to its imposing presence, or the shroud of mystery surrounding its purpose as ‘experts’ remain undecided as to whether it was used for human sacrifices or for charting the movement of the Sun, Moon and stars.

Rome, the city of ‘romance’ and ancient wonders came in at a close second place with the vast majority of UK female voters choosing its stunning architecture and romantic atmosphere as the reasons for choosing it as one of the world’s most desirable locations.

Set in the heart of the Peak District in Derbyshire, Chatsworth House landed third place in the poll. Construction of the first house at Chatsworth began in 1552 and the current site offers the captivating history of the house, scenic gardens as well as a farmyard and adventure playground, making it a consistently popular choice for men and women of the UK.

In fourth place was the sun-drenched city of beautiful people, Cape Town, in South Africa.  A city famed for its near-perfect weather, Cape Town is a location surrounded by sea and mountains, including the legendary flat-topped Table Mountain.  

Other top locations from across the world that proved the most popular among UK voters include the architectural brilliance of the Pyramids of Giza in Egypt and the sweeping sands of the Sahara in North Africa.

The spectral beauty of Sweden’s Aurora Borealis (the Northern Lights) were also in the top 10, alongside the vibrant buzz of New York City, USA; Gower Peninsula in Wales and the breathtaking views of Machu Picchu, Peru.

[1] Survey Information

This survey was conducted in June/ July 2011 via Intel’s Facebook pages.  A total of 1,715 votes were cast globally: 67 in Germany, 237 in Hungary, 38 in Ireland, 130 in Italy, 246 in the Netherlands, 136 in Southern Africa, 133 in UAE, 99 in the US, 365 in UK and 264 in the rest of the world.

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