Upstream Gamifies its HR with Online Challenge for Marketing Campaign Manager Recruits

By Upstream, PRNE
Sunday, December 11, 2011

SAN FRANCISCO and LONDON, December 12, 2011 -

- With Photo

- Company’s Expertise in Gamification Extended to Recruitment Drive

For most of 2011, Upstream has touted the value of gamifying consumers’ mobile marketing experiences to make them more rewarding and to drive better response rates. In the vein of ‘practicing what you preach,’ the company has now turned the expertise it normally deploys for some of the world’s largest carriers and brands to design an online challenge to help recruit candidates for its open Marketing Campaign Manager positions.

“The Upstream Challenge is a great tool to attract and really engage the right kind of candidates for this role,” said Guy Krief, Senior Vice-President, Innovation, Upstream. “We’re trying an innovative approach to recruitment - not just looking at hiring the most impressive resume, but people who are up for a challenge and demonstrate an ease with languages, can creatively think and innovate and who understand basic statistics, because that’s what they’ll face every day in this position.”

The challenge is designed to take a maximum of 60 minutes and leads candidates through a series of seven timed missions that relate to specific aspects of the Marketing Campaign Manager positions. After providing personal contact details, candidates begin with exercises such as ‘decrypting’ anagrams, word usage questions, elementary mathematic questions, matching an emotion to a hypothetical scenario, and more.

Candidates interested in taking the challenge can participate at:

According to Krief, these missions test fundamental marketing knowledge and analytical skills, and may uncover candidates who would never have otherwise applied for the position but actually demonstrate that they have the skills to do the job successfully. “Our hope is that this type of engagement will attract a wide range of talent, and will prove more fun and compelling than the typical recruitment process,” said Krief. “It’s been said that you can learn more about a person in an hour of play than in a year of conversation, so it’s going to be fascinating to see the results.”

The Marketing Campaign Manager will work on Upstream’s global, multi-channel client campaigns to extend the award-winning work of this fast-growing company.  Upstream has added more than 45 full-time employees and opened new offices in Silicon Valley, Rio-de-Janeiro and Dubai in the past year alone.

There are five open Marketing Campaign Manager positions which will be located in the U.K, U.S., Greece and Brazil. A full job description can be found here.

With gamification, Upstream dramatically increases levels of responsiveness, engagement and enjoyment of marketing campaigns,  transforming the experience to benefit both the consumer and marketer. The gamification engine that forms an integral part of Upstream’s Marketing Communications Suite (MCS) technology platform delivers key insights into interactions as they happen, enabling the platform to tailor campaigns so that their frequency, progress and content are informed by the behavior of highly targeted consumer segments, making it ultimately more rewarding and enjoyable for individuals.

Media Contacts - EMEA
Giles Barron/Colin Myer
Diffusion PR
+44-020-7025-1504 / 6831

Media Contacts - Americas:
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)

About Upstream

Upstream is one of the largest marketing technology and solutions providers in the world and a pioneer and innovator in the industry. For further information, go to

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