Van Meuwen Doubles Sales and Conversion Rates Since Website Re-Launch on Portaltech's QuickLive PlatformBy Portaltech, PRNE
Wednesday, September 15, 2010
LONDON, September 16, 2010 - Portaltech, the leading UK eCommerce Systems Integrator and Consultancy
has re-launched www.vanmeuwen.com and six further branded websites.
Van Meuwen is part of the Thompson & Morgan Group, the leading and award
winning online gardening retailer.
Clare Dixey, Group eCommerce Manager for Thompson & Morgan, said: "Since
the company was founded in 1855, our ethos has always been to lead the market
by offering our customers the widest possible range of seeds and plant
products, including the rare and unusual. Building on our current success, we
wanted to take the business to the next level online, which required a new
eCommerce platform that was stable and scalable enough to be able to support
our future growth plans."
Over a period of ten months, Thompson & Morgan rigorously assessed a
number of the market's leading eCommerce platforms. QuickLive was recommended
to Thompson & Morgan as a solution that could meet its requirements: Clare
Dixey said; "It was a pre-requisite that the solution we chose needed to be
able to grow with our pan-European and worldwide development plans. In
addition, enable us to manage multiple websites at once and should also be
something which we could manage and maintain easily in-house."
The QuickLive platform has been developed by Portaltech and is based on
the market leading hybris Commerce solution. With rapid implementation
timelines of only eight weeks; QuickLive is aimed at providing small and
growing retailers with an easy-to-manage and fast to implement solution that
can evolve and scale with their business. It is a multi channel platform that
supports multi language and multi currency transactions, yet provides a cost
effective entry point for growing retail operations.
"If we had implemented an 'enterprise' technology that could address all
of these requirements, the cost would have been prohibitive, but QuickLive
offered us this opportunity, and was effectively managed, launched to budget
and on time. "
Since the launch of www.vanmeuwen.com at the end of May 2010, the
results have been staggering. There has been a 114% uplift in conversion
rates, sales have doubled and there has been a 20% increase in organic
traffic. Customers are also benefiting from the improved navigation and
faceting, with a 15% reduction in bounce rates and a 51% improvement in page
views per visit.
Clare Dixey concluded: "In Portaltech, we have discovered a partner who
is forward thinking. They are able to rapidly offer and implement solutions
that support our business and work with best-of-breed partner technologies.
Now that web management and content has been brought under the control of
Thompson & Morgan, we have a more versatile, agile and reactive approach to
ecommerce and trading, not to mention considerable cost reduction."
Andrew Walker, CEO of Portaltech, commented: "Thompson & Morgan is a
company that has spent the best part of 150 years keeping ahead of the
competition. They are constantly innovating and endeavouring to provide its
customers with a combination of market-leading horticultural products
available in the most convenient and effective shopping experience possible.
We are delighted to be working with them in 2010, providing them with a best
of breed solution that will underpin their future growth and maintain their
lead in the market - both in the UK and internationally."
For further information and for PR or trade enquiries, please contact:
Rachel Wilkinson, Head of Brand & Retail, Portaltech:
Rachel.firstname.lastname@example.org , T: +44(0)207-9810023, M: +44(0)788971995
For further information and for PR or trade enquiries, please contact: Rachel Wilkinson, Head of Brand & Retail, Portaltech: Rachel.wilkinson at portaltech.co.uk , T: +44(0)207-9810023, M: +44(0)788971995.
Tags: London, Portaltech, September 16, United Kingdom