Virgin Holidays Announces First Ever Dedicated Mexico Brochure

LONDON, June 17, 2011 -

July 2011 Launch Will Maximise Opportunities
Created by the New Virgin Atlantic Direct Service

Virgin Holidays
has announced that it will be launching its first ever dedicated
Mexico brochure in July as the destination gears up for an increase
in UK holidaymakers travelling on the new direct London - Cancun
service from Virgin Atlantic.

The 52-page brochure will more than double the current programme
to feature 30 hotels ranging from 3-5V in Cancun, Riviera Maya,
Playacar and Cozumel, as well as a selection of excursions.

Mexico becomes the only destination to have its own brochure in
the current Virgin Holidays Caribbean portfolio, and the company
anticipates that it will help generate up to 12,000 customers in
its first year.

Commenting on the launch of the new brochure, Virgin Holidays
Managing Director Amanda Wills said:

“This new brochure further strengthens our status as the number
one holiday company to the Caribbean. We’ve wanted to launch a
dedicated programme to Mexico for a long time, and many of our
customers have told us they want to see more of the destination -
so it’s win-win.

“The new direct service will finally give us the additional
capacity needed. Whether it is beautiful beaches, great hotels or
fascinating cultural heritage, Mexico boasts many of the things our
customers love. We know those holidaying there with us in the
future will receive a very warm welcome and have a fantastic
experience.

“We have been very successful in building and maintaining our
leading market share in destinations across the Caribbean and plan
to achieve the same position in Mexico, building on the firm
foothold we already have.”

Virgin Holidays has sold Mexico as part of its Caribbean
brochure for over 10 years, and currently features 14 hotels.
Mexico packages in the new brochure will start at £799 for a seven
night all-inclusive break.

About Virgin Holidays

Virgin Holidays is the UK’s leading Worldwide Holiday Company
with href="www.virginholidays.co.uk/info/about/all_inclusive/">all
inclusive holidays, href="www.virginholidays.co.uk/special_offers/">last minute
holidays and href="www.virginholidays.co.uk/info/about/beach_holidays/">beach
holidays. Offering adventures to the USA, the Caribbean,
Africa, the Middle and Far East, the Indian Ocean and
Australasia. 

As one of the top travel companies in the UK, Virgin Holidays
strives to deliver amazing holiday experiences to all customers.
Formed in 1985 following the creation of Virgin Atlantic, and built
on the Virgin principles of excellent customer service, high
quality and value for money, Virgin Holidays offers maximum
convenience and flexibility with an emphasis on fun and excitement.
The brand is particularly known for the ‘magic touches and ‘added
sparkle’ customers have come to expect whatever destination they
choose. Virgin Holidays has become synonymous with honesty and
reliability, delivered with a sense of fun and an innovative
twist.

Further information: Phil Bloomfield, Virgin Holidays Press Office, Tel: +44(0)1293-744-261, Email: phil.bloomfield at virginholidays.com