What Kind of Marketing cow are you?

LONDON, September 12, 2011 -

21-22 SEPTEMBER 2011 LONDON

Are you a dunce, a knight, a guru or a wannabee? The Marketing Cow IQ test is back!

Pit yourself against your peers and pals to find out how much you really know about marketing. Once you finished the quiz, you will then be awarded your very own marketing IQ and rank in the Marketing Cow community. You can print off your certificate and declare your result on Twitter or Facebook to proclaim to the world: I am a marketing cow!

Take the Marketing Cow IQ quiz

The marketing cow is a marketing IQ test designed to test your knowledge of the digital marketing space and see how you compare to your peers.

The difficulty rating of each question is set organically and adjusts the difficulty rating of a questions based on the average answers that are given by users of the quiz. More than 4,000 marketers have already taken part in the game, which means that although the quiz is a lot of fun, it is also a serious way to benchmark standards in the industry.

Once a user reaches the pinnacle of marketing excellence, i.e. the guru level - they will be asked to submit their own questions to the industry as a ‘thought leaders’. So far, only 1 per cent of participants have achieved this level.

The comprehensive scoring system helps you find out who’s really the best in the business and how you relate to them in comparison. Do you know more than your boss or is it time to rethink your career as a marketing professional?

To increase your online marketing knowledge, get an update on market figures and trends, register free to visit the ad:tech London show.  Now in its seventh year ad:tech London attracts 8,000+ industry professionals to its exhibition and strategic conference. Major players such as: Nike,Google, Facebook, Orange, YouTube, Forrester, ComScore, Ebay, Shazam, Amazon, Fiat and Forbes will discuss the successes and failures of their campaigns and give delegates a behind-the-scenes look at what’s to come.

The free exhibition includes 120+ seminars and 170 exhibitors, the Apps Zone, Innovation Lab, Live ad:tech Art, Retro Internet Cafe and Mobile Marketing Pavilion. You can also download the ad:tech London app to get 24-hour access to unique, on-the-go information, maps and networking opportunities.

www.twitter.com/marketingcow

>>> Register for the FREE exhibition and seminars  
>>> Book your tickets to the conference 

For more information visit www.ad-techlondon.co.uk

Notes to Editors:

ad:tech London 2011 is taking place at Olympia National, London, 21-22 September 2011.

Twitter: #adtech @adtech_London

About ad:tech

ad:tech London is part of the Daily Mail Group. And, as it is now in its seventh year in the UK, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing sector. ad:tech comprises of a conference, exhibition and educational seminars.

This year, speakers include: Google, Facebook, YouTube, Ebay, Virgin, Forbes, Orange, Disney, O2, Amazon, Nike, AOL, Euro RSCG, G2, LBi and the Guardian.

ad:tech aims to address the dynamic digital marketplace and the issues facing advertising and marketing functions to make sure they stand out from the crowd and discover the next generation of opportunities.

The show originates from the USA, where for 16 years it has been showcasing. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London’s reach extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco, London, Melbourne, Sydney, Shanghai, Singapore, Tokyo and New Dehli. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China and Australia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg events please visit www.dmgevents.com.

For further information or press passes to the ad:tech London conference, please contact:

Laura Paterson t. +44(0)20-3180-6594, e. jasonfranks@uk.dmgworldmedia.com, laurapaterson@dmgevents.com

Or

Christophe Asselin t. +44(0)20-3180-6678, e. jasonfranks@uk.dmgworldmedia.com, christopheasselin@dmgevents.com

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