Wirecard Bank Supplies BONAYOU Digital Gift Voucher Platform With Gift Voucher Cards
By Wirecard Ag, PRNEWednesday, July 13, 2011
ASCHHEIM and MUNICH, Germany, July 14, 2011 -
- Co-branding Program With Prepaid
MasterCard - BONAYOU Gift Voucher Card Worth up to 150
euros
Wirecard Bank AG, a member of the Wirecard Group has, as a card
issuing bank, taken charge of the co-branding project for the
digital PCI-certified BONAYOU gift voucher card platform. BONAYOU,
a product on offer from Munich-based PL Gutscheinsysteme GmbH, has
been developed and designed as a gift voucher card platform for
retail, catering and wellness articles available throughout
Germany. The gift voucher card consists of a Prepaid MasterCard
that can be loaded only once.
And this is how it works: True to its slogan, “Presenting gift
vouchers the easy way!,” BONAYOU initially offers a location and
selection category via an intuitive user interface. Once the
desired product has been found, the person making the gift can
select a gift voucher value to be loaded onto the prepaid
MasterCard. All that needs to be done now is specify the date of
dispatch and create a personalized message. The beneficiary
receives the card and greeting message in a gift box featuring the
BONAYOU look & feel. For security reasons, the gift voucher
first needs to be activated with a clearance code sent by e-mail.
After this, the cash amount booked can be spent directly at the
point of sale.
The special characteristics of the co-branding solutions from
the Wirecard Bank are the upstream and downstream processes that
also make it easier for companies to implement individually
tailored customer loyalty programs using cards with personalized
designs. BONAYOU, for instance, can load the gift voucher amounts
selected online by its customers individually and in real time
using the online-based Wirecard system.
Using innovative card solutions to
boost customer loyalty
“Co-branding gift voucher cards have become an indispensable
tool for increasing customer loyalty,” explains Klaus Kröger, Head
of Sales Issuing at Wirecard Bank AG, adding: “Using
system-supported gift voucher cards, these days we have much
greater opportunities than with simple paper coupons or vouchers.
We’re delighted to have signed up the BONAYOU gift voucher platform
as a new customer.”
Patrick Löffler, Managing Director of PL Gutscheinsysteme GmbH,
says: “We planned to launch our new digital gift voucher portal as
an integrated, holistic solution. With the prepaid MasterCard from
the Wirecard featuring our very own design, this launch has turned
into an immense success.”
The Wirecard Bank also has complete white-label solutions on
offer. For instance, not only can companies issue prepaid cards in
their own design; a company’s Internet presence can also be adapted
to its specific corporate identity. This means the type and
distribution channel is a matter of choice: be it Visa, Maestro or
MasterCard, or a plastic card or a virtual card, via the Internet
or available for purchase at the point of sale. The co-branding
program from Wirecard provides a large variety of solutions to
ensure the effective and efficient customer retention.
About PL Gutscheinsysteme/
BONAYOU:
BONAYOU, a product from PL Gutscheinsysteme GmbH, headquartered
in Munich, is a digital gift voucher platform through which
Internet users can send or give away personalized gift vouchers. By
selecting a certain city and category the user can find the
suitable gift voucher partner. Once the value of the voucher has
been selected, a personalized gift voucher is dispatched. The gift
voucher card is a prepaid MasterCard, issued by Wirecard Bank AG
and loaded with the gift voucher value selected by the user. The
amount of money sent as a gift can be spent at any location in
which MasterCard is accepted.
www.bonayou.com
About Wirecard:
Wirecard AG is one of the leading international providers of
electronic payment and risk management solutions. Worldwide, the
Wirecard Group supports over 12,000 companies from many and various
industry segments in automating their payment processes and
minimizing cases of default. Wirecard Bank AG is a Principal Member
of Visa, MasterCard and JCB and operates as a credit card acquirer
in 69 countries around the world, involving over 100 transaction
currencies and 15 payout currencies. Part of the Wirecard Group,
Wirecard Bank provides innovative solutions in the fields of
corporate banking, prepaid and co-branded cards, along with account
products for both business and private customers.
Wirecard AG is listed on the Frankfurt Securities Exchange
(TecDAX, ISIN DE0007472060, WDI).
www.wirecard.com | www.wirecardbank.com
|
Wirecard media contact:
Wirecard AG
Iris Stöckl
Einsteinring 35
D-85609 Aschheim, Germany
Tel: +49(0)89-4424-1424
Fax: +49(0)89-4424-2424
E-mail: iris.stoeckl@wirecard.com
PL Gutscheinsysteme media contact:
PL Gutscheinsysteme GmbH
Patrick Löffler
Holzstrasse 11
D-80469 Munich
Tel: +49(0)89-23-88-67-63
Fax: +49(0)89-23-24-95-73
E-mail: patrick@bonayou.com
Internet:
Internet:
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Tags: Aschheim And Munich, Germany, July 14, Wirecard AG
