Wirecard Bank's new Co-Branding Program Links the Point of Sale to the Internet

By Wirecard Ag, PRNE
Tuesday, April 12, 2011

Variety Creates Added Value

GRASBRUNN and MUNICH, Germany, April 13, 2011 - With immediate effect, Wirecard Bank is offering its prepaid card
solutions in the field of white labeling for co-branded cards. This means
partner companies can issue card products with their own look & feel.
Wirecard Bank's co-branding range is compelling because it features a
seamless, end-to-end design for the partner organization, comprising a fully
automated application process, from the cardholder interface at the online
portal to customer care at the call center.

Wirecard Bank's card program is customized to consumers' requirements.
This enables companies to address their clients in a highly individualized
way. All technological processes are standardized across the board, providing
numerous configuration options for a co-branding card program. Partner
companies can also achieve substantial added value in combination with a
customer loyalty program, especially if card users can benefit from
additional offers such as more favorable terms and prices.

Companies can choose from a unique range of product variants available on
the German market-Visa, Maestro or MasterCard-or as a plastic or virtual card
that can be ordered over the Internet or even purchased "2go" at the point of
sale. At the same time, Wirecard Bank offers solutions individually tailored
to the specific enterprise.

Thanks to distribution partnerships already in place, Wirecard Bank has a
network of more than 20,000 real-time top-up stations across Germany, mostly
at service stations and in convenience stores. This infrastructure can also
be used by the respective co-branding partner organization for its particular
card program. This means cardholders can use a network of branches available
virtually nationwide to top up their cards with cash in real time at one of
the stations.

Klaus Kröger, Head of Sales Issuing at the Wirecard Bank, explains:
"Never before have consumer had a greater need, to underscore their
individual appeal than today. Because we customize our co-branding programs
to each partner company using a large number of parameters, the partner
benefits from maximum flexibility. The special appeal lies in a completely
seamless co-branding system combined with a large network of physical cash
topping-up stations."

With its new co-branded card program, Wirecard Group is reaching out to
additional customer segments and showing its ability to develop innovative
products by combining technology and banking services.

About Wirecard:

Wirecard AG is one of the leading international providers of electronic
payment and risk management solutions. Worldwide, the Wirecard Group supports
over 11,000 companies from many and various industry segments in automating
their payment processes and minimizing cases of default. Wirecard Bank AG is
a Principal Member of Visa, MasterCard and JCB and operates as a credit card
acquirer in 69 countries around the world, involving over 100 transaction
currencies and 15 payout currencies. Part of the Wirecard Group, Wirecard
Bank provides innovative solutions in the fields of corporate banking,
prepaid and co-branded cards, along with account products for both business
and private customers.

Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN
DE0007472060, WDI).

www.wirecard.de | www.wirecardbank.de |

    Wirecard media contact:

    Wirecard AG
    Iris Stöckl
    Bretonischer Ring 4
    D-85630 Grasbrunn, Germany
    Tel.: +49(0)89-4424-0424
    Fax: +49(0)89-4424-0524
    e-mail: iris.stoeckl@wirecard.com

Wirecard media contact: Wirecard AG, Iris Stöckl, Bretonischer Ring 4, D-85630 Grasbrunn, Germany, Tel.: +49(0)89-4424-0424, Fax: +49(0)89-4424-0524, e-mail: iris.stoeckl at wirecard.com .

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