WOW Arm & Hammer for a Chance to Win!

LONDON, June 30, 2011 -

- The Ultimate Trip of
a Lifetime or £5,000
Cash is up for Grabs

- With Photo

Church & Dwight, Co., Inc.,makers of Arm &
Hammer, the leading baking soda toothpaste brand, announced the
launch of their ‘WOW us to win!’ competition. One lucky grand prize
winner will receive the choice of the ultimate trip of a lifetime
or £5,000 cash to spend as they wish. There are also 12 weekly
prizes up for grabs by entering or even just voting for your
favourite WOW.

Arm & Hammer toothpaste provides a deep cleaning WOW
experience to its users, and now they are looking to see what WOWs
you. To enter, visit href="www.facebook.com/armandhammer">www.facebook.com/armandhammer
and upload your WOW video or photo of a “WOW” moment or anything
that has made you say “WOW.”

One grand prize winner will choose from seven ultimate trip
packages: Skywalk the Grand Canyon, Safari in South Africa, Glitz
and Glam of Monte Carlo, Desert Sun & Snow in Dubai, Swim with
Dolphins in Mexico, Need for Speed in Orlando, Water Rafting in
Slovenia or £5,000 cash.

The 12 weekly prizes consist of: a Day out at the races, Golf
Lessons with a PGA pro, Spa Day, London Hotel and Theatre Break,
Hands-on Cookery Lesson, eBook Reader, Leather Holdall, Digital
Camera, Weekend Break in a Pub, Weekend Escape at a choice of
locations, Ultimate Driving Experience or Lads Night In Pack
delivered to your door.

The start day for entries is 01/06/2011 and the competition
closes at midnight on 31/08/2011.

The winner will be chosen by Katie Hill, Arm & Hammer
ambassador, from a shortlist of eight favourites voted by the
general public. The prize drawing is open to UK residents,
excluding Isle of Man and the Channel Islands, who are aged 18 and
over. No purchase necessary to enter. Please visit href="www.facebook.com/armandhammer">www.facebook.com/armandhammer
for full terms and conditions.

Arm & Hammer

Arm & Hammer is a premium, high performance toothpaste brand
that uses the unique properties of Baking Soda to clean and whiten
teeth. The exclusive Crystal Clean™ baking soda technology is a
high-performance deep cleaning ingredient. The latest toothpaste,
Brilliant Sparkle Gel, contains Crystal Clean™ technology which
disrupts plaque and removes up to 88% more plaque than a leading
toothpaste in a single brushing session. Arm & Hammer Enamel
Care™ Whitening and Sensitive are the only toothpastes that contain
the patented groundbreaking Liquid Calcium® technology, which has
revolutionised the way we can all care for our teeth.

Note to Editors:

A picture accompanying this release is available through the
PA Photowire. It can be downloaded from href="www.pa-mediapoint.press.net/">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net/">www.mediapoint.press.net
or href="www.prnewswire.co.uk/">www.prnewswire.co.uk
.

For additional information, please visit the Arm & Hammer
website: href="www.armandhammer.co.uk/">www.armandhammer.co.uk
or contact the Arm & Hammer Press Office.

Press Office:
Ann-Marie Bannan
Tel: +44(0)207-908-6496
Email: href="mailto:abannan@lexispr.com">abannan@lexispr.com

.