Yet-to-be-Created Business put up for Sale on Ebay!

LONDON, November 26 - On Thursday 26th November 2009, at 11.59 AM GMT, a yet to be created
business was listed for sale on Ebay. The listing reads…

We've given ourselves 24 hours to conceive, design, build and promote a
web-based business… which we've already listed for sale on eBay.

And this is the auction! You can see what we're doing LIVE right now on:

www.24hour-startup.com

(There's a webcam, blog etc there.)

Feel free to ask us any questions. Follow the headline updates on Twitter
@24hourstartup (and the entire team on the list @24hourstartup/team).

This page will be updated by 12 noon on Fri 27th Nov with full details of
what exactly is for sale (and what the business is!).

…over the following 24hrs the business is going to be created from
scratch. A crack team of sleep-deprived creatives, designers and developers
will be conceiving, designing, developing and marketing a web-based business.

The whole process is being documented LIVE on
www.24hour-startup.com There you can read hourly updates on the
business' development, talk to the team on Twitter, and even see an Agenda
for the day and a spreadsheet tracking all startup costs incurred!

Finally, at midday on Fri 27th the team will put down their pens and
laptops and retire to a local Soho establishment to attend a hastily arranged
launch party (details to appear on the website), complete with champagne,
nibbles and hopefully some intrigued press in attendance!

The team behind www.24hour-startup.com are London digital ad
agency Nonsense (www.nonsenselondon.com) and Oxford Web Development
agency White October (www.whiteoctober.co.uk) - plus a few of their
geeky friends.

Rob Mosley, Managing Director, rob@nonsenselondon.com,
t: +44(0)20-3176-0018, m: +44(0)7977-693164

Rob Mosley, Managing Director, rob at nonsenselondon.com, t: +44(0)20-3176-0018, m: +44(0)7977-693164