Yodlee Collaborates with Oracle on Demo Showing the Intersection of PFM and CRM for Financial Institutions

REDWOOD CITY, California, September 27, 2011 -

- Yodlee’s PFM Technology + Oracle’s Siebel CRM System and LiveHelp Offer Unprecedented Customer Insight - Demo Debut at Oracle OpenWorld

Yodlee, Inc., the leading provider of online personal financial management (PFM) and revenue-generating payments solutions, is collaborating with Oracle to present an interactive demo of how Yodlee’s market-leading PFM technology, combined with Oracle’s Siebel CRM and Oracle Live Help On Demand, can increase customer retention and satisfaction for financial institutions. The demo will be showcased on stage at Oracle OpenWorld in San Francisco on October 5th.

Yodlee’s PFM solutions are used by eight of the top ten US financial institutions, giving millions of consumers insight and control over their finances, and helping financial institutions deliver more personalized and comprehensive online/mobile money management services. Combined with Oracle’s Siebel CRM system and Live Help On Demand, financial institutions have a powerful and seamless tool to understand customers’ full financial picture, and to identify and execute an action plan for managing the customer experience. This means that financial institutions can bring the in-branch experience online, personalizing offers and communicating with customers with the right solutions at the right time.

The demo showcases how Yodlee’s and Oracle’s technologies work together for financial institutions around the globe, bringing the rich, real-time financial data set aggregated via Yodlee’s PFM solution into Oracle’s Siebel CRM system to enable sophisticated customer segmentation. From there, a treatment strategy can be determined, incorporating Oracle Real Time Decisions to identify when to communicate with customers, and Oracle Live Help On Demand to deliver help to customers when they need it and with their choice of chat or voice.

“Together, Yodlee and Oracle are bringing tremendous power to the global financial services market, with a unique and personalized banking experience for consumers and unparalleled data access and customer insights for financial providers,” said Joe Polverari, Chief Marketing and Strategy Officer for Yodlee. “The time is now to re-shape the way finances are monitored and managed, putting technology to work to drive real consumer and business value.”

See it at Oracle OpenWorld

The demo of the integrated Oracle-Yodlee capabilities will be on October 5 at 10:15am at the Westin San Francisco (Stanford room). The session is titled “Oracle’s CRM for Banking: Reclaim Your Customers’ Loyalty with Strategic Treatment”.

About Yodlee

Leading financial institutions and portals trust Yodlee to power critical online banking and finance applications that increase profitability and drive more value from the online and mobile channels. Yodlee’s proven, patented Personalized Finance Platform™ and Yodlee FinApps™ deliver a simple, highly personalized, centralized and secure way for consumers to manage all of their financial tasks anytime, anywhere. Yodlee makes financial institutions’ websites essential to their customers and generates new revenue opportunities. The Yodlee Personalized Finance Platform™ supports more than 12,000 unique account sources and over 120,000 different account types. Yodlee is headquartered in Redwood City, California. For more information, visit www.yodlee.com.

Yodlee is a registered trademark of Yodlee, Inc.  Yodlee Personalized Finance Platform and Yodlee FinApps are trademarks of Yodlee, Inc.  Oracle and Java are registered trademarks of Oracle and/or its affiliates. Any other products and services mentioned are the property of their respective owners.

Joe Ziemer, TriplePoint, for Yodlee, +1-646-206-9090, yodlee at triplepointpr.com