Zebra's Latest RXi4 RFID Printer/Encoder Provides for Advanced Item-Level Tagging From Supply Chain to Retail Floor

By Zebra Technologies, PRNE
Monday, March 14, 2011

New RFID Printing/Encoding Technology Responds to Market Demand for a Rugged High Performance Printer That Reduces Media Costs, Creates Efficiencies

BOURNE END, England, March 15, 2011 - Zebra Technologies Europe today announced the availability of its first
high performance RFID printer/encoder designed to address the growing RFID
market for high-volume item-level tagging. The R110Xi4 aims to streamline
business improvement and supply-chain management applications such as
item-level tracking, asset tracking, inventory management and more across
retail, manufacturing, healthcare and distribution channels.

"Zebra is responding to an overall RFID market shift from
compliance-based tracking to more item-level tracking with the high
performance RXi4," said Richard Hughes-Rowlands, Product Manager at Zebra
Technologies EMEA. "The RXi4's new RFID printer/encoder brings innovation,
functionality, and cost benefits to an industry that hasn't seen technology
like this rise up to meet the demand head on - making it a smart investment
for organisations with high-volume, mission critical or specialty labeling

According to a recent survey from VDC, the EMEA market for RFID
printer/encoders is expected to grow by nearly 20% in 2011. This increase can
be attributed to spillover demand from retail to manufacturing, healthcare
and other industries for item-level tracking to better monitor inventory
levels and track assets, noted Hughes-Rowlands.

Building on more than 10 years of industry expertise in RFID
printing/encoding, Zebra's RXi4 overcomes one of the largest barriers to RFID
adoption - media cost. The RXi4 benefits many organisations by reducing RFID
media costs by up to 10 percent. By providing a printer/encoder with Zebra's
exclusive patent-pending Adaptive Encoding technology, the RXi4 can detect
the RFID inlay position within the label and automatically configure the
printer/encoder without having to manually calibrate for the inlay - ensuring
tag accuracy and saving time and money.

Other market differentiating features of the RXi4 include:

    - On-pitch encoding - Ability to print/encode small tags very close
      together with a distance as narrow as .6-inch/16 mm producing savings
      in media costs. By spacing inlays closer together, label converters use
      less material which converts to lower cost per label, fewer media roll
      changes and faster printer/encoder throughput.

    - Variable inlay placement - The printer automatically senses the RFID
      inlay position to optimise encoding and enables companies to use media
      converted for other-brand printer/encoders with minimal printer

    - Global certifications - With more and more businesses going global,
      organisations with multinational supply chains can easily deploy the
      same R110Xi4 printer/encoder in multiple countries through Zebra's
      global certification process.

Based on Zebra's Xi4 printers - introduced last year - the RXi4
incorporates rugged durability, consistent outstanding print quality, fast
print speed, long life and unparalleled reliability in demanding
applications. The RXi4 complements Zebra's existing line of products for
item-level tagging such as the RZ400 printer/encoder and P4T mobile thermal
transfer printer with optional RFID upgradability for inventory management
from the store floor. Both the RZ400 and P4T boast an array of features that
easily handle a variety of printing needs while being intuitive and
user-friendly. The advanced, ergonomic design stands up to the most demanding
work environments and is applicable across many industries, including
government, manufacturing, transportation, logistics, mobile workforce and
field service.

The Zebra RXi4 is available immediately through Zebra's vast network of
channel partners. For more information, please call +44(0)1628-556000 or
visit www.zebra.com/rfid

About Zebra Technologies

Zebra Technologies Corporation (Nasdaq: ZBRA) provides the broadest range
of innovative technology solutions to identify, track, and manage the
deployment of critical assets for improved business efficiency. Zebra's core
technologies include reliable on-demand printer and state-of-the-art software
and hardware solutions. By enabling improvements in sourcing, visibility,
security and accuracy, Zebra helps its customers to put the right asset in
the right place at the right time. Zebra serves more than 90 percent of
Fortune 500 companies worldwide. For more information about Zebra's
solutions, visit www.zebra.com.

Philippa Henson/Alex Budge, Ogilvy Public Relations Worldwide, +44(0)207-345-3087/ +44(0)207-309-1013, zebra at uk.ogilvypr.com

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