Zurich's Bahnhofstrasse Among The Top 3 In Europe - Switzerland Remains as a Globally Successful Retail Location

Indication: The Retail Market Study and the figures of the Swiss Market Research can be downloaded free of charge as PDF under: https://www.presseportal.ch/de/pm/100019131/?langid=2 -

ZURICH, February 12 - Zurich is among the top three of the most expensive shopping streets in
Europe, according to the new Retail Market Study 2010 of Location Group
Zurich. Two years ago the top rent was at CHF 7,150, which rose to CHF 9,475.
The purchasing power of the people in Zurich did not suffer during the
crisis. Zurich has now surpassed London's New Bond Street (CHF 8,350) and
Tokyo (CHF 8,450) and has taken fifth place after Fifth Avenue in New York
(CHF 18,500), the Causeway Bay in Hong Kong (CHF 16,600), the Avenue des
Champs Elysees in Paris CHF (11,000), and via Montenapoleone in Milan (CHF
9,650).

HIGH KEY MONEYS in Zurich

The level of the key moneys is a sign for the most successful shopping
streets. Mostly retailers in the luxury sector as well as the successful
fashion brands are shaping the price structure in Switzerland. The Swatch
Group paid millions to secure a 600 square metres retail space at
Bahnhofstrasse 31 for its brand Breguet. Hermes rented the boutique of the
local retailer Meister Silber at Paradeplatz with 700 square metres, between
fashion house Bon Genie - Grieder and the Hotel Savoy.

The 3 years old shopping centre Sihlcity is one of the big losers in the
city of Zurich. The reasons are the position of the location in the
south-west of Zurich, the unattractive tenant mix as well as the wrong
architecture.

Geneva with record of new openings

There have never been so many debuts of top brands in the prime retail
locations of Geneva in the history. The top rents at Rue du Rhone are CHF
7,400 per square metre. Beside Panerai and Graff Diamonds the jeweller
Boucheron also has opened its first boutique in Switzerland. Audemars Piguet
doubled its space at Place de la Fusterie. The French star shoe-designer
Christian Louboutin launched his first Swiss boutique next to Jean-Paul
Gaultier. Furthermore the following brands opened a new boutique in Geneva:
Church's, Dior Horlogerie, Fendi, Hacket London, Herve Leger, Hublot, Lanvin,
Paul & Joe, Tara Jarmon, Victorinox und Vilebrequin.

The interest of retailers in prime locations in Switzerland is unbroken
high, which results in higher rents as well as key moneys. "We are always
able to find new retail spaces, but the available spaces are very rare. The
demand for rental and purchase properties in A1 locations exceeds the supply
disproportionately throughout Switzerland", said Marc-Christian Riebe, CEO of
Location Group.

    Further information:

    Marc-Christian Riebe, CEO
    LOCATION GROUP - Usteristrasse 23 - CH-8001 Zurich
    T +41(0)44-225-95-00
    F +41(0)44-225-95-01
    mcr@location.ch
    www.location.ch

Further information: Marc-Christian Riebe, CEO, LOCATION GROUP - Usteristrasse 23 - CH-8001 Zurich, T +41(0)44-225-95-00, F +41(0)44-225-95-01, mcr at location.ch