A Cleansing Revolution Takes the High Street by Storm

LONDON -

- With Photo

We always hear about beauty miracle must haves and it is usually a wrinkle reducer, lash enhancing mascara or longer lasting lipstick - however, the latest beauty phenomenon to take the country by storm bucks the trend. It’s a cleanser!

Liz Earle’s Cleanse & Polish Hot Cloth Cleanser has just been announced as the number 1 best-selling product - across all categories from feather pillows to iPods - in John Lewis, Britain’s most loved retailer. Cleanse & Polish is flying off the shelves as women and men up and down the country stockpile this beauty essential, a can’t live without cleanser and the starting point of any great skincare routine.

Over the past 14 years Liz Earle’s Cleanse & Polish has built up a fan base of millions through the dynamic power of word of mouth with one woman telling another about the fantastic, dependable results they have seen on their skin. With over 30 awards and accolades and now selling at a rate of 1 per minute to over 80 countries around the world, it is no surprise that Cleanse & Polish is adored by supermodels, make-up artists, beauty connoisseurs and mere mortals alike - fans of the range include Erin O’Connor, Lily Allen, Jessica Biel, Miley Cyrus and Sheryl Crow to name a few.

The secret behind this recession proof beauty secret is that Cleanse & Polish works its magic on everyone. Containing skin softening cocoa butter and brightening eucalyptus, it produces the softest, cleanest, most radiant skin for all skin types, ages and colours - taking the guesswork out of choosing skincare. By also turning a daily chore into an indulgent, pampering yet affordable treat that women can depend on for fantastic results, Liz Earle’s top seller is proving itself as the savvy women’s skincare choice. After all, what’s the point in spending your hard earned cash on the rest of your daily beauty routine if your cleanser, the vital cornerstone for perfect skin doesn’t deliver dependable results?

“Cleanse & Polish is the foundation to fabulous skin. Rich in plant oils this super effective cream-based cleanser used in conjunction with the pure muslin cloth provided removes all daily grime and make-up, even stubborn mascara to leave all skin types exceptionally clean, radiant and smooth.”

Liz Earle, co-founder

Cleanse & Polish Hot Cloth Cleanser 100ml starter kit with 2 muslin cloths retails at GBP12.50 and is available at www.lizearle.com, the Liz Earle Customer Centre on +44(0)1983-813-913 and from selected John Lewis stores nationwide.

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Source: Liz Earle

For more information, quotes, samples or images Contact: Claire Allanson, Email: clairea at modusdowalwalker.com, Tel: +44(0)20-7331-1470