A' Design Award and Competitions Launches

MILAN, February 4 - A' Design Award and Competitions is looking for the best
designs, design ideas, concepts, prototypes and finished products by talented
designers, artists, artisans and design oriented companies to award them with
the A' Design Award at www.adesignaward.com.

A' Design Award and Competitions

This year the world's most methodological and result oriented
design competition launches; A' Design Award and Competition. This particular
design competition not only awards the best designs in an accurate way thanks
to its significantly great jury, normalized results and tedious methodology,
but also lets participants to benchmark themselves with others in a
non-biased way through standardized score sheets and benchmarking graphs.

A welcoming opportunity for all, the award does not place any
limits on participants' creativity and skills and open to anyone over legal
age. The competition is open to anyone with a designed product, a design idea
or a prototype; both designers, artists, artisans and non-designers are
welcome to join. In addition there are a wide range of awards for different
design fields with different scoring criteria. The competitions are organized
in sections such as; Furniture Design, Packaging Design, Architecture and
Building Design, Fashion Design, Lighting Design, Toy Design, Digital and
Electronic Devices Design, Interior Design, Vehicle Design, Interface Design,
Home Appliances Design, Graphic and Advertising Design categories. Each
competition starts and finish in a different month and extensive competition
dates are available at www.adesignaward.com/dates.html

Electronic Press Kit - The press kit which includes
Competition Poster, Vertical Logo, Horizantal Logo and The Competition Icon,
Example Standardized Score Sheet, Example Benchmark Sheet and Sample
Certificate is available to download from the A'Design and Award websites
press kit section or through:
www.adesignaward.com/downloads/presskits/29012010.zip .

Methodology - Designs that participate to A'Design Award (Regardless of
Winning the Award) receive a score sheet and feedbacks from three different
jury groups (Professional, Academic and Focus Group), each jury group
consists of five select individuals and their votes are weighted differently
for different score criteria. Professional Jury is composed of
field-experienced people who have been working long years in the relevant
sectors such as owners of production facilities or managers of design
oriented companies, their votes are heavier on scoring criteria such as
market value, functionality, usability, production technology. Academic Jury
consists of university professors, mainly department heads and lecturers and
their votes are more important for design, ergonomics, engineering,
innovation. Finally the focus group is composed of a target audience for the
related category; these people are buyers of design but they are not design
professionals nor academicians. Focus group's votes are stronger for points
such as presentations and fun details. For each focus point, each Jury first
gives a score and all these score are later weighted based on the relevancy
and finally they are summed. During this process, we also normalize the
participants score to remove any personal bias that could be created by focus
groups, as these scores are available as designer rankings, the normalization
process is important for comparing scores of different years. The jury also
provides feedback for each participating design as form of votes and also
written words. After the competition, each participant receives the score
sheet and feedbacks from the fifteen different Jury members, these insights
could be very useful to help improve the design qualities.

About A' Design Award and Competition

A'Design Award and Competitions, aims to highlight the
excellent qualifications of best designs, design concepts and design oriented
products. The competitions are organized and awarded annually and
internationally in a wide range of categories, every month a particular
competition starts and finishes.

More information about the competitions could be found online at
www.adesignaward.com

    Contact Details for This Press Release
    NAME :   Julie Thomas
    ADDRESS: A' Design Award, OMC Design Studios SRL, Via Rodari 9, 22100,
             Como, Italy.
    EMAIL :  press@adesignaward.com
    PHONE :  +39-031-4491953
    FAX :    +39-031-4491918

Contact Details for This Press Release: NAME : Julie Thomas, ADDRESS: A' Design Award, OMC Design Studios SRL, Via Rodari 9, 22100, Como, Italy. EMAIL : press at adesignaward.com , PHONE : +39-031-4491953, FAX : +39-031-4491918.