Airwide Solutions IPm Revolutionizes Mobile Operators Ability to Integrate IP Messaging With Existing Networks

By Airwide Solutions, PRNE
Tuesday, February 15, 2011

Operator Trials Confirm IPm as Practical Solution to Introduce New Services and Reduce Network Costs While Protecting and Enhancing Successful Messaging Networks

BARCELONA, Spain, February 16, 2011 - Airwide Solutions (, the leading
provider of next-generation mobile messaging and security solutions, has
announced the successful trials and planned launch of IPm, Airwide's IP
messaging solution. IPm has been developed and trialled collaboratively with
several of the world's leading mobile operators to provide a practical means
to introduce support for SIP (Session Initiation Protocol) and XMPP
(Extensible Messaging and Presence Protocol)-based messaging services in both
dedicated or cloud deployments. Full commercial availability is planned for
Q4 of this year.

As LTE (Long Term Evolution) is now achieving significant levels of
deployment and a growing number of devices are being LTE enabled, mobile
operators now have to make strategic decisions about how to offer seamless
services across current and future network environments without disrupting
established and finely tuned messaging services.

With its unique combination of expertise and technology, Airwide has long
been recognized as the leading partner of mobile operators to deploy network
enhancements that enable cost control while protecting the operator's
investment in highly successful messaging networks. In addition to protecting
the financial investments that operators have made, Airwide's IPm helps
operators to protect messaging revenues that are expected to exceed $190
this year and also to protect the highly developed relationship they
have with their subscribers. IPm helps operators to realize the cost
reduction and service enhancement potential of IP.

Unlike alternative solutions that are based solely on a single standard,
IPm recognizes the flexibility that operators require to make investments
today without knowing which standards or specifications will emerge in the
future, by providing a standards-agnostic approach. This flexibility is
further extended by enabling IPm functionality to be deployed with dedicated
infrastructure or in a cloud configuration. The IPm solution incorporates
critical functionality, including business logic, connectivity components,
application server and storage elements in a unique, scalable and highly
flexible solution. Additionally, the IPm solution incorporates innovative
messaging security functionality including content filtering, address
validation and user control to fully enable operators to protect their
networks and subscribers from rapidly increasing mobile malware threats.
Airwide delivers this functionality using its comprehensive portfolio
developed through nearly two decades working with mobile operators, as well
as incorporating multi-vendor functionality to meet customer needs.

"Working with some of the world's leading and most forward looking
operators on the development and trials of IPm produced key learnings that
have been incorporated into this solution" stated Airwide's SVP of Solutions
and Product Management, Adrian Kelly. "It is clear that there is not one
standard that operators can plan to and therefore there is a tremendous need
for flexibility. It is critically important that the seamless and universal
user experience that has made mobile messaging one of the most successful,
ubiquitous and compelling services be preserved as operators introduce IP

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile
messaging and security solutions, including network and personal security
solutions to protect mobile operators' brand, subscribers and revenues. Its
products have helped more than 150 wireless operators worldwide drive mobile
messaging usage and revenues and enable them to leverage multiple delivery
channels and next-generation infrastructure in new and more powerful ways.
With a history of industry firsts - including the first text message ever
sent, the introduction of the first SMS router, the first A2P MMS push
gateway and mobile service control which enables mobile context,
personalization and profiling - the company continues to pioneer new
technologies that provide the foundation for mobile solutions that enable
mobile operators to meet their business objectives. Airwide's open, tiered
architecture offers mobile operators advanced revenue options, a practical
pathway to Mobile Messaging 2.0 and future messaging environments.

Airwide Solutions operates globally with offices in Europe, the Americas,
Asia Pacific, India, the Middle East and Africa. For more information about
Airwide Solutions, please visit

Airwide is a registered trademark of Airwide Solutions. All other
trademarks are the property of their respective owners.

For further information follow us on Twitter at @airwide or contact:

    Rufus Jay
    Mi liberty
    Tel: +44(0)207-751-4444

    Kristin Conforti
    PAN Communications
    Tel: +1-978-474-1900

Rufus Jay, Mi liberty, Email: airwidepr at, Tel: +44(0)207-751-4444; Kristin Conforti, PAN Communications, Email: airwide at, Tel: +1-978-474-1900

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