Aleksandr Orlov Launches Hunt for UK Ambassador

LONDON, April 8, 2011 - GBP40,000 on Offer for six Month Role as Eyes, Ears and Claws for the
Meerkats of Meerkovo in the UK

The hunt for a UK Ambassador to represent the Meerkat village of Meerkovo
was launched today by best selling author and founder of
comparethemeerkat.com, Aleksandr Orlov.

The six month, home based role will pay GBP40,000, gross, and the
successful applicant will become the country's most famous meerkat's first
ever, human, UK based Ambassador. The role will be advertised in The Sunday
Times, The Times and The Guardian this week with applications open on
www.meerkovo.com until 20th April 2011.

The role will require the UK Ambassador to represent Meerkovo
(meerkovo.comparethemarket.com/ambassador) at a number of high-profile
sporting and cultural events such as Wimbledon and The Lord's Test Match,
Glastonbury and The Last Night of the Proms* to raise awareness of the plight
of the village.

Despite Aleksandr Orlov's best efforts to clear up the continued
confusion between comparethemeerkat.com (www.comparethemeerkat.com/)
with comparethemarket.com (www.comparethemarket.com/) through
releasing epic trilogy adverts, documentaries and even writing a best selling
book, the confusion is now having a major effect on the all the villagers of
Meerkovo and their livelihoods.

Commenting on the latest stage of his campaign to stop the confusion, the
appointment of an Ambassador, Aleksandr said "I am seeking an exceptional
talented UK human person to act as ambassador for the Meerkats of Meerkovo.
Lucky candidate will be my eyes, ears and claws in the UK, reminding peoples
of difference between meerkat and market."

No specific experience or qualifications are required but the successful
applicant will demonstrate:

- A clear understanding of the problems facing Meerkovo

- Outstanding communications and interpersonal skills

- Proven knowledge of using social media

- Ability to come up with strong creative ideas to help communicate the
problems facing Meerkovo

Applicants have until 20th April 2011 to visit Meerkovo.com and fill in
an application form. Interviews will be held in London during the week of
25th April 2011 where a final shortlist of candidates will then be announced
and encouraged to campaign for the role. The winner will be decided in May by
a public vote on the village's website www.meerkovo.com

Aleksandr Orlov started his campaign to help people know the difference
between comparethemeerkat.com and comparethemarket.com in 2009 with a TV
advertising campaign. Since then Aleksandr has produced a film trilogy,
launched an iPhone app and written a best selling biography. He currently has
almost 800,000 Facebook fans and 40,000 Twitter followers but the confusion
remains.

To find out more and apply for this role, applicants should visit
www.meerkovo.com

About comparethemeerkat.com

comparethemeerkat.com is cutting edge meerkat comparison website that was
launch at the very beginnings of the internet. It is also first ever website
to use latest computamabob technologies to make comparing of meerkats more
efficient than ever before.

comparethemeerkat.com has over 1400 different shaped and sized meerkats
to compare. If we can't find meerkat right for you, I will eat my cravat.

Remember, comparethemeerkat.com cannot find you cheap car insurance. All
timewasters please go to comparethemarket.com (
www.comparethemarket.com/car-insurance/).

comparethemarket.com is a trading name of BISL Limited,
Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS.
Registered in England No. 3231094.

BISL Limited is authorised and regulated by the Financial
Services Authority.

About Aleksandr Orlov

Aleksandr Orlov has amassed over 800,000 Facebook fans and around 40,000
followers on Twitter since the first TV adverts aired in January 2009. His
life story "A Simples Life," published in October 2010 has sold hundreds of
thousands of copies and hit the number 1 spot in the Sunday Times best
sellers chart. His recent iSimples iPhone application has attracted over
700,000 subscribers, reaching No.1 on the iTunes free app download chart. His
catchphrase 'Simples' has even entered the Oxford English Dictionary.

*For illustrative purposes only. Events are yet to be determined

comparethemarket.com

Adrian Chitty, Good Relations, Tel: +44(0)207-861-2551, E-mail: TeamMeerkat at goodrelations.co.uk