Arantech’s Customer Experience Management Tools Deployed by StarHub

SINGAPORE, June 21, 2011 -

- Singapore operator adopts CEM to
improve subscriber experience

CommunicAsia — Arantech, a provider of Customer Experience
Management (CEM) systems to communications service providers (CSPs)
worldwide, announced today that StarHub has implemented the
Arantech touchpoint™ product suite and openplatform ProAction
solution. StarHub has implemented the integrated CEM system to
improve the overall experience of its subscribers.

StarHub is based in Singapore and it is the second largest
wireless operator focused on the Island State. Singapore is one of
the most developed and affluent markets in the Asia-Pacific region.
Mobile penetration has reached 150 per cent, data usage is
increasing and more than 60 per cent of the StarHub Mobile
post-paid subscriber base has adopted smartphones.

Chan Kin Hung, Head, Products & Solutions, StarHub,
explained: “In the highly competitive Singapore mobile market we
deployed Arantech’s CEM to proactively identify customer issues,
which allows us to respond to such issues in a timely and
appropriate manner.”

He added: “We selected Arantech on the basis that its CEM tools
would enable us to deliver an excellent customer experience and
that the data extracted would be accessible to multiple departments
within the organisation, from the network engineers to the customer
service teams.”

Brian Carroll, CEO of Arantech, commented: “StarHub is a leading
advocate of CEM and how it can be used to eliminate common problems
associated with customer experience, such as dropped calls or badly
configured handsets. StarHub is also aware of the value that CEM
represents in terms of developing a better understanding of its
subscriber base.”

Arantech touchpoint™ enables CSPs to gain an enhanced level of
service visibility and a deeper insight into their subscribers’
experience of network services, allowing them to protect themselves
from churn and ARPU decline. Arantech’s touchpoint™ CEM solution
does this by building and storing real time experience customer
metrics for every subscriber in the network, which are visualized
through a set of rich user interfaces and business intelligence
tools. Since data analysis is typically restricted to network
engineers and IT teams, Arantech’s openplatform ProAction, provides
an interface that non-technical staff can use to capture, analyse
and act upon events that impact on customer experience. This
enables the operator to deal with network, service or device issues
rapidly before the subscriber experiences any impairment in service
delivery.

About Arantech

Headquartered in Dublin, Ireland, Arantech supplies a suite of
Customer Experience Management (CEM) software solutions and CEM
consultancy services to help telecom operators derive maximum
benefit from their existing network infrastructure, customer and
service management systems. Arantech’s client base includes four of
the six largest mobile operator groups in the world, serving in
excess of 300 million mobile subscribers.

href="www.arantech.com/">www.arantech.com

Annette Rochford, Marketing Manager of Arantech, +353-1-210-0100, arochford at arantech.com; or Matt Humphries or Katharine Simon, both of Babel PR for Arantech, +44(0)207-434-5550, arantech at babelpr.com