Asian Edition of Luxury Business Circle to Focus on Winning Formula of Global Luxury Brands

By Luxe Corp, PRNE
Sunday, May 1, 2011

Join Luxury Strategist Uche Okonkwo and 4 Other Lifestyle & Luxury Experts in Fashion, Beauty and Wellness, Travel, Hospitality & Real Estate Tourism

PARIS, May 2, 2011 - Asian brands and businesses that missed out on last year's
Luxury Business Circle will have another chance at finding out all about how
to woo the global luxury market. The 2nd edition of Luxury Business Circle, a
business strategy consulting workshop will be held on 11th and 12th July 2011
at the Royale Chulan, Kuala Lumpur and promises both insights of the key
success of luxury branding as well as one-on-one consulting.

This was announced by joint-organisers AB & Artho, a
Paris-based lifestyle and tourism marketing communications company and Luxe
Corp, France, a strategy and management consulting firm specialising in
luxury markets which was represented by Adlina Borhan of AB & Artho. "This
will be a very exciting workshop as the focus will be on the key success
factors for luxury brands today: identifying markets, utilisation of digital
media and sustainability", said Adlina Borhan. She elaborated, "This is a
follow on to the success of the Luxury Business Circle Workshop held last
year as an initiative to champion the development of niche businesses in
South East Asia wishing to focus their reach on the global high end markets
by composing a luxury experience to their products, services and facilities".

Adlina further disclosed, "Uche Okonkwo, a luxury strategist,
who is also the founder of Luxe Corp and other experts will speak in the
categories of fashion and retail, leisure, lifestyle to include travel and
real estate tourism, wellness and beauty. They include Theresa Barnabe,
Founder of TB Real Estate, Spain; Farah Khan, President of the Melium Group,
Ramona Suleiman, Founding President of Association of Malaysian Spas and
Executive Director of Boga Valley Corporation". Adlina who has extensive
marketing and communications experience in the development of lifestyle,
travel and tourism business will also be in the panel of speakers.

The topics will also include among others the impact of
Internet and digital media on the luxury business; understand and balancing
the creative requirements of luxury; getting the whole 'package' right from
the brand universe through to launch and distribution including how to
establish a solid international retail network.

For more information, please visit

Enquiries: adlina at Tel: +33-6-16-72-47-79

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