ATTIK Honored to Be Included Among Fast Company's 2010 Ranking of World's Most Innovative Companies
By Attik, PRNESunday, February 21, 2010
SAN FRANCISCO and LONDON, February 22, 2010 - Global creative agency ATTIK (www.attik.com) is very proud to be included
in Fast Company's annual Most Innovative Companies issue (March 2010), which
is on newsstands now, and is also available online at
www.fastcompany.com/MIC.
Facebook leads the issue's annual ranking of the Top 50, which also
honors major brands including Cisco, Disney, and GE along with rising
newcomers Spotify, Gilt Groupe, HTC, the Indian Premier League, and others.
In addition to the Top 50, Fast Company cited 59 Innovation All-stars, culled
from past Top 50 honorees, and also ranked the Top 10 Most Innovative
Companies in 24 categories, including design, advertising and marketing,
biotech, film and TV, media, music, and sports. ATTIK is included under the
Design heading, and cited for its mastery of "the systems thinking that's
vital for executing large-scale projects. Its reboot of Coca-Cola's
brand-identity platform is now deployed worldwide. Lexus, Scion and Nike are
also clients," it reports.
Fast Company's press release confirms that its editorial team analyzed
information on thousands of businesses across the globe for the issue, where
the focus was on identifying creative models and progressive cultures - to
define the many forms of innovation that exist across the business landscape.
"To say the least, we are extremely proud to have been recognized within
this prestigious annual issue of Fast Company," began James Sommerville, who
together with Simon Needham established ATTIK in Northern England in 1986.
"We feel it's a great tribute to the hard work of hundreds of outstanding
talents over the past 24 years, and in particular, the brilliant brand
stewardship of clients like Coca-Cola's David Butler and Todd Brooks, and
their colleagues."
"Twenty-four years into our business venture, we feel very fortunate that
leaders from Lexus, Scion and other major brands continue turning to us for
breakthrough advertising and communications campaigns influenced by our
unique design aesthetics," added Needham. "Being recognized by Fast Company
is the icing on the cake."
The nine other companies honored in the issue's Design category are
Ammunition, BMW Group Designworks-USA, Frog Design, Fuseproject, IDEO,
Pentagram, Potion, Rockwell Group and WET Design. "We are especially thrilled
to be included among these firms, which we respect and follow closely," said
Ric Peralta, ATTIK's CEO. "We've been lucky enough to work directly with
several of them, including a very successful collaboration with IDEO this
year. Like them, at our core, we rely on great design to help our clients
create a better world."
About ATTIK
ATTIK is a global creative agency focused on developing integrated
advertising, digital and branded experiences. Specifically, the agency's
expertise in strategic planning, design, advertising, production, client
service and research has driven extraordinary success across most consumer
product and service categories. Articulating corporate brand strategy and
designing creative solutions for advertising, below-the-line and online
media, ATTIK ensures target audiences are vitally connected to client brands.
For more information, please visit www.attik.com.
NOTE TO EDITORS: Please visit this link to view/download high-resolution
artwork to accompany this story: www.darnellworks.com/attik/nr0079.htm
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. ------------------------------------------------------------------------- Ric Peralta https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=33059 or James Sommerville https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=40333 or Simon Needham https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=42438
Roger Darnell of DWA, +1-828-264-8898, rd at darnellworks.com, for ATTIK
Tags: ATTIK, california, England, February 22, San francisco and london