NComputing Launches Global PR Campaign to Accelerate Awareness of Its Role in Transforming the Economics of Desktop Computing

By Rainemakers Bondpr And Ncomputing, PRNE
Monday, July 19, 2010

BondPR International Appointed Global Agency of Record

SAN FRANCISCO and LONDON, July 20, 2010 - NComputing (, global leader in desktop
virtualization, has appointed BondPR ( International,
the specialist in multi-country PR and communication campaigns, to increase
awareness of its award-winning technology and access devices. The global PR
campaign will focus on expanding NComputing's existing leadership positions
in education and small business, and accelerating growth in the enterprise

Jim McHugh, Senior Vice President Marketing at NComputing said, "Even
though we have an extensive customer base around the world, building
awareness of our story is critical as we focus attention on the global
enterprise market. Our challenge was to find a PR partner with a strong
strategic core, proven technology and business smarts, plus true
international execution capability that can deliver in major and emerging
geographies. While we had discussions with the traditional large agencies, we
appointed Bond PR because they clearly got our business, provide
international strategy and campaign management from a single contact based in
the US, and seamless and scalable execution via its US, London and Singapore

Said BondPR International Group CEO Tom Burgess, "NComputing has all the
ingredients of a great business and technology story. While it is a global
story, it has to be told to different audiences in different geographies with
different nuances. This is exactly where BondPR International excels. Plus,
our business model of single point of contact, minimal reporting, maximum
media engagement, and the swift load balancing of in-country campaign
resources ensures results are measured in story impact, not reporting and
coordination efforts."

NComputing's PR campaign is led out of San Francisco by Debra Raine,
Rainemakers BondPR.

BondPR replaces Hill & Knowlton as NComputing's global PR agency of

Since appointing Bond PR in June, NComputing's campaign is already being
executed in US, UK, Singapore, India, Uganda and Macedonia.

About NComputing

NComputing, Inc. is the fastest growing desktop
virtualisation company in the world with over 20 million daily users in 140
countries. The company's award-winning, patented technology lowers desktop
computing costs, improves manageability, and reduces both energy consumption
and e-waste. It is the perfect solution for leveraging the power and
potential of PCs and cloud computing. To learn more about NComputing, visit

About BondPR

BondPR ( is a public
relations agency specialising in coordinating and executing multi-country
integrated public relations and communications campaigns with one contact,
reporting and billing point. Currently active in over 50 countries, BondPR
has regional hubs in London, Paris, Munich, Prague, Dubai, Buenos Aires, San
, Singapore and Sydney. Together with trusted delivery partners,
BondPR professionals in place in 80 cities around the world offer scalable,
seamless and measurable support to clients as well as to other public
relations firms.

Press Contacts: USA: Debra Raine +1-415-848-2626 debra at; UK: Tom Burgess +44-1628-673007 tom at

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