Audio-Technica to Exclusively Launch Plethora of New Headphone Products at IFA 2011

LEEDS, England, September 1, 2011 -

Audio-Technica, one of the world’s finest manufacturers of audio equipment, will be launching several additions to its headphone ranges at IFA 2011.

The latest products include additions to the following headphone categories: mobile phone headsets, solid bass series, portable headphones and earphones and Hi-Fi headphones.

Senior marketing manager Harvey Roberts commented: “We attended IFA 2010 and it was a fantastic event and so this year we felt it was the perfect place to launch our latest products. The headphone market is adapting and we have always provided products that compliment the continually changing digital landscape. We believe we’re bringing some headsets to market that really answer our customers’ needs. We have new products in our expanding mobile phone range targeting particular models, right through to the sparkling CKF303s and even the highly functional street DJ series. We want to provide our customers with the right set for them, without sacrificing our superior audio experience. We are particularly excited to reveal the QuietPoint Active Noise Cancelling Headphones as we think they are going to be hugely popular with customers in Europe.”

This year Audio-Technica has launched a special line-up of products for use with mobile phones. While specifically designing earphones for the iPhone, iPod and iPad, Audio-Technica has also made versions for other smart phones and Sony Ericsson’s Xperia phone. The new QuietPoint Active Noise Cancelling Headphones, the ANC23, have also been launched, having recently won the Digital Trend’s ‘Editor’s Choice’ awards headphones they reduce background noise by 90%. There are also updates to the portable and earphone range, solid bass series and the Street DJ (SJ) Series, further information is available at the Audio-Technica website.

Vicky Finn, +44(0)7824-990124, vicky at dinosaurpr.co.uk