Augure Autumn 2011: Focusing on Online Reputation Management

PARIS, October 28, 2011 -

Augure (www.augure.com), European leader of Enterprise Reputation Management solutions announced today the Autumn 2011 release of its public relations and corporate reputation management suite Augure ERM.

This new release focuses on:

• mobile public relations;
• multichannel analysis of online and social media communication activities.

Mobile public relations

Conferences, business lunches, events, subsidiaries abroad …: the work of a CCO involves more and more travel and the Smartphone has become his tool of choice.

Augure simplifies this work routine with its ComSuite mobile application for iPhone, Android, BlackBerry and iPad compatible tablets.

Available today, this application makes it possible to:

• browse your entire stakeholders database on the go, viewing your past relationships with these contacts and their publications or public declarations ;
• send them information on the fly, either via email or by phone ;
• target favourite contacts depending on the news.

Multichannel analysis of online and social media communications activities

The necessity of publishing information on social media has greatly complexified integrated communications campaigns. Tweets, Facebook and Linkedin updates, video and documents uploads… These multiple actions require multiple tools and skill sets and put message and measurement consistency at risk.

In response to this challenge, Augure offer its Press Kit.

It enables:

• the online publication of your documents, whatever their formats (pictures, text, pdf, videos, slides…);
• linking to existing online documents such as Youtube videos, reports, website pages…;
• the publication of all these documents on any social network, blog or forum;
• the distribution of these documents via email with no attached files;
• tracking how many times of the documents has been opened;
• providing a consolidated analysis of all clicks over the campaign period and by media.

Other evolutions

Among other evolutions in this release are:

• ergonomic work for a more intuitive workflow;
• an optimisation of how addresses are used to contact stakeholder.

«With this new release, our goal was to extend the reach of companies to new media without disturbing acquired workflows and processes. Our online Press Kit now opens up engagement with these new communities. And we are also very proud of ComSuite Mobile, which acts as a complement to our existing mobile reputation monitoring application. Together, they provide our clients with a global view of their communication cycle, from stakeholder targeting and engagement to impact measurement, away from the office» says Michaël JAÏS, Augure’s CEO.

About Augure

Founded in 2002, Augure is the publisher of the leading global ERM (enterprise reputation management) solution. The collaborative SaaS solution offered by Augure is oriented towards communication management teams, as well as the public affairs and marketing departments within large companies. It includes a media surveillance service for stakeholders (politicians, journalists, experts, bloggers, NGOs) and for online and offline business information (written press, radio, TV, online media, blogs, forums, social networks) in 24 languages. The operational management of communication activities and reputation analysis suite is used daily by over 350 of the world’s leading companies in over 25 countries, including Nissan, HSBC, Nestlé, Cartier, French Ministry of Foreign Affairs, European Parliament…

Press Contact - Chloé Taleux

chloe.taleux@augure.com - +33(0)1-70-98-24-39

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