'Austerity Gadgets' Top Poll as UK Consumers Rate Their Favourite Appliances, Toys and Gizmos

By Reevoo, PRNE
Monday, May 30, 2011

LONDON, May 31, 2011 -

- Austerity is the Nation's new Favourite Brand for Appliances, Gadgets,
Gizmos and Toys as the Reality of Reduced Personal Incomes Starts to hit

Over the last 12 months, 'austerity gadgets' - appliances, toys and
gizmos from less well-known manufacturers - have become the nation's new
must-haves, according to statistics from Europe's largest social commerce
company, Reevoo.

In eight out of the 19 gadget and appliance categories that it monitors,
Reevoo found that the product rated most highly by real owners in the last 12
months is either a model from a less well-known, less-expensive brand than
the obvious 'market leader', or is a budget version of a product from a
leading manufacturer.

Reevoo CEO Richard Anson said: "Either brands that people previously
perceived as being less desirable have suddenly become very good and very
cool to own, or - more likely - value has become the most important criteria
by which people measure how good their purchase is. With everyone feeling the
pinch yet no-one wanting to go without 'toys', we're into an era of austerity
gadgets," he added.

The eight categories in which the best-rated product is not from the
obvious brand leader or is a budget model, are: Compact camera (Casio Exilim
EX-H5), Coffee maker (Essentials C12FCB10), Cooker/oven (Beko OIF22300XR),
Dishwasher (Beko DFN1000X), Fridge/freezer (Daewoo FRNY22D2W), Mobile phone
(Nokia 2323 Classic), MP3 player (Apple iPod Shuffle 4th generation), Printer
(Brother HL3070CW), Vacuum cleaner (Numatic Hetty).

Reevoo enables consumers looking for a great deal to find premium
products at low prices by displaying current prices from multiple retailers
and allowing the consumer to choose which retailer's site they want to visit.
Reevoo also offers discount voucher codes, enabling customers to reduce the
price they pay still further.

More details: bit.ly/jJnwjF

Full list of best-rated products in all categories: bit.ly/kPRffk.

All company, product or service names mentioned herein may be trademarks
or registered trademarks of their respective owners.

Notes to editors

Best-rated products were calculated by examining the scores from all
published reviews written by UK consumers in the 12 months from April 2010 to
March 2011, and refer to the product with the highest overall rating in that
category. Best-value products were calculated from the "value for money"
ratings for the same body of reviews, and must have a price in the lowest
third of the current range for that product type.

About Reevoo

Reevoo (www.reevoo.com/b2b) is Europe's leading provider of social
commerce solutions. Reevoo has been deployed by more than 120 major brands
including Sony, BestBuy, Tesco and Dixons helping them to achieve average
sales uplifts of 18% through boosted conversion rates and increased order
values, turning browsers into shoppers.

Media contacts: Tim Donnelly Smith, Both Barrels Communications Ltd, Tel. +44(0)7978-800275, timds at bbcomms.co.uk; Nicola Riordan, Reevoo, nicolariordan at reevoo.com

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