Autonomy Powers Award-Winning Website for Leading Swiss Pharmaceutical Company
By Autonomy Corporation Plc, PRNETuesday, June 21, 2011
CAMBRIDGE, England and SAN FRANCISCO, June 22, 2011 -
Autonomy’s WCM
Platform Used by Two-Time Winner of The Swiss Pharma Site Monitor
Report, Actelion
Autonomy Corporation plc(LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, today announced that
the website of leading Swiss pharmaceutical company Actelion,
powered by Autonomy’s flagship Web Content Management (WCM)
platform, has twice consecutively been named the winner of the
Swiss Pharma Site Monitor performance report. The Swiss Pharma Site
Monitor report, which provides a unique combination of insights on
key competences, ranging from web diagnostic reporting and
usability to online strategy and management, cites Actelion’s
website,
clear example that other companies can look up to.”
Headquartered in Switzerland, Actelion is a biopharmaceutical
company focusing on the discovery, development and
commercialization of innovative treatments to serve high, unmet
medical needs. Actelion has subsidiaries in 29 countries, covering
all major pharmaceutical markets worldwide. The company leverages
Autonomy’s meaning-based WCM solution to effectively manage and
optimize web content segmentation and delivery in order to meet the
customer experience needs of its diverse target groups.
Powered by the Intelligent Data Operating Layer (IDOL), Autonomy
WCM is the industry’s only solution to leverage pattern-based
technology to form, in real-time, a conceptual and contextual
understanding of all customer interactions from multiple channels,
and enable the automatic delivery of optimized online content.
Autonomy TeamSite allows Actelion employees to create and
deliver the content on its website from an intuitive, unified
interface, while Autonomy LiveSite enables the creation of dynamic,
interactive and targeted sites for any purpose, such as a special
corporate announcement. By enabling Actelion employees to easily
create and dynamically deliver highly-targeted, consistent, and
engaging web content, Autonomy’s WCM solution was able to
seamlessly support a comprehensive creative re-design of the
Actelion website in early 2011.
The Swiss Pharma Site Monitor utilizes an objective,
state-of-the-art benchmarking system that weighs all criteria
relevant for the success of a website, which it divides into the
three main areas of ‘quality’, ‘usability’, and ‘business value’.
In its latest 2011 report, the Swiss Pharma Site Monitor evaluated
over a hundred websites operated by pharmaceutical companies in
Switzerland, and named
‘Overall Winner by Total Score’, after having previously awarded
the website the same standing in 2010. The report cites Actelion’s
website as possessing “consistent strength across multiple
disciplines,” allowing it to “clearly leave the competition
trailing in its wake.”
“Since the implementation of Autonomy’s WCM platform, Actelion’s
website has been awarded the highest ranking by the Swiss Pharma
Site Monitor twice in a row. It has also undergone comprehensive
creative redesign,” commented Actelion. “Autonomy WCM has had a
pivotal role in making this a reality by giving usa powerful,
intelligent and easy-to-use online marketing platform for managing
our strategic initiatives and significantly reducing time to
web.”
“As the industry’s most integrated and comprehensive solution,
Autonomy WCM enjoys a track record of powering over 20,000 websites
worldwide, including those of some of the largest global brands,”
said James Murray, VP Autonomy Promote Solutions EMEA. “The fact
that one of these websites, Actelion, has twice been independently
recognized for its excellence is a further testament to the
concrete benefits of the Autonomy solution.”
As a future extension to its longstanding partnership with
Autonomy, Actelion plans to adopt more of Autonomy’s meaning-based
platform for enterprise search and analytics, also powered by IDOL,
to penetrate all information silos, derive maximum value from
corporate assets, and boost employee productivity, while minimizing
the risks endemic to information proliferation.
Please visit
to find out more.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning
Based Computing movement. IDC recently recognized Autonomy as
having the largest market share and fastest growth in the worldwide
search and discovery market. Autonomy’s technology allows computers
to harness the full richness of human information, forming a
conceptual and contextual understanding of any piece of electronic
data, including unstructured information, such as text, email, web
pages, voice, or video. Autonomy’s software powers the full
spectrum of mission-critical enterprise applications including
pan-enterprise search, customer interaction solutions, information
governance, end-to-end eDiscovery, records management, archiving,
business process management, web content management, web
optimization, rich media management and video and audio
analysis.
Autonomy’s customer base is comprised of more than 25,000 global
companies, law firms and federal agencies including: AOL, BAE
Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG,
Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline,
Lloyds TSB, NASA, Nestle, the New York Stock Exchange, Reuters,
Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S.
Department of Homeland Security and the U.S. Securities and
Exchange Commission. More than 400 companies OEM Autonomy
technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase
and TIBCO. The company has offices worldwide. Please visit
www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or
trademarks of Autonomy Corporation plc. All other trademarks are
the property of their respective owners.
Autonomy Editorial Contacts:
Maria Chotreva David Vindel
Autonomy (UK) The Red Consultancy (UK)
+44-207-104-5745 +44-207-025-6529
maria.chotreva@autonomy.com david.vindel@redconsultancy.com
Edward Bridges Louise Kehoe
Financial Dynamics (UK) Ogilvy PR (US)
+44-207-831-3113 +1-415-677-2739
edward.bridges@fd.com louise.kehoe@ogilvypr.com
.
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