GSMA Mobile Media Metrics Report Issued on UKMobile Applications Usage
By Gsma, PRNETuesday, June 21, 2011
LONDON, June 22, 2011 -
- Google Owns 3 Out of 5
Top Ranked Apps
The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with
the UK mobile operators, today released the first monthly data
showing how UK mobile consumers engage through mobile applications.
The data from the GSMA Mobile Media Metrics (MMM) application key
measurements report reveals that nearly 8.8 million UK mobile
owners used an app that connected to the internet during April
2011, with Google Maps ranking as the most accessed app with 6.4
million unique users.
The application key measurement report includes hundreds of app
titles and provides a ranking of the most popular connected
applications in the UK. The application ranking is available as
part of the GSMA MMM product portfolio, launched in February last
year, which includes monthly reports on mobile internet behaviour
and a detailed analysis of access methods.
“We are excited to release the first public census-level data
from the GSMA and comScore on mobile application usage,” said Henry
Stevens, Media Director, GSMA. “Apps have become an important entry
point for accessing content on mobile devices and their usage will
only increase with the rapid proliferation of smartphones. We look
forward to delivering to the UK market these critical insights to
help understand the mobile ecosystem.”
Jeremy Copp, VP Mobile for comScore Europe added, “To help
better measure publishers’ mobile assets, we offer mobile-optimised
tagging to publishers free of charge. This service gives clients
the ability to tag mobile-optimised websites and applications to
enable accurate measurement of audiences, including unique visitor
counts and engagement metrics, across a variety of devices and
platforms. By tagging mobile applications, we can expand the
ranking of applications currently under measurement and media
owners as well as publishers can be sure that their properties are
correctly represented in the metrics and audience measurement
rankings.”
Leading UK Connected Mobile
Applications
In April 2011, 40 per cent of the 21.8 million UK mobile
internet users accessed a connected application(1). Google Maps
ranked as the top mobile app with 6.4 million users, reaching 73.3
per cent of all UK app users. Yahoo’s Weather app ranked second
with 3.6 million followed by Facebook’s app with 3.5 million unique
visitors. Another two apps published by Google - Google Mobile and
YouTube - rounded out the top five, highlighting Google’s strong
position among UK mobile consumers.
Connected Mobile Applications Ranked by Unique Visitors
Source: GSMA MMM Application Key Measures. UK, April 2011
Mobile App Total Unique Visitors
Total Connected Apps Users 8,753,197
Google Maps 6,419,503
Yahoo! Weather 3,567,047
Facebook 3,456,442
Google Mobile 2,554,329
YouTube 2,438,348
eBay 1,195,496
Sky Sports Live Football Score Centre 1,004,085
Yahoo! Stocks 959,289
WhatsApp Messenger 798,656
Sky News 732,374
Skype 609,091
Shazam 562,410
BBC News 495,394
Sky Sports 482,130
Talking Tom Cat 452,396
Sky+ 303,275
Rightmove App 289,221
Google Earth 269,502
IMDb Movies & TV 251,624
TuneIn Radio 227,343
Apple iOS Users Comprise 65 Percent of UK
Connected Application Users
An analysis of the leading operating systems among connected
application users revealed that 65 per cent connected via a device
running on Apple iOS. In April 2011 Google’s Android OS had the
second highest share among operating systems for application usage
at 31 per cent. Symbian ranked third and accounted for just one per
cent of connected app users.
Share (%) of Connected Application Users by Smartphone Operating System
Source: GSMA MMM Application Key Measures UK, April 2011
Total Unique Visitors % Share
Total Connected Apps Users 8,753,197 100%
Apple iOS 5,702,166 65%
Google Android OS 2,699,982 31%
Symbian OS 118,957 1%
Other OS 356,871 3%
About the GSMA
The GSMA represents the interests of mobile operators
worldwide. Spanning 219 countries, the GSMA unites nearly 800
of the world’s mobile operators, as well as more than 200 companies
in the broader mobile ecosystem, including handset makers, software
companies, equipment providers, Internet companies, and media and
entertainment organisations. The GSMA also produces
industry-leading events such as the Mobile World Congress and
Mobile Asia Congress.
For more information, please visit Mobile World Live, the online
portal for the mobile communications industry, at
or the GSMA corporate website at
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring
the digital world and preferred source of digital business
analytics. For more information, please visit
Please contact
information about tagging or register for one of our summer tagging
workshops in London at
(1) *A “connected” mobile app
is an application that connects to a mobile operator’s network.
Abigail Faylor, +44(0)2070-670-851, afaylor at webershandwick.com or press at gsm.org; or Berit Block, comScore, Inc., +44(0)20-3111-1758, worldpress at comscore.com
Tags: GSMA, June 22, London, United Kingdom
