Axis Launches HDTV Quality Video Surveillance Kits for Small and Medium-Sized Businesses

Easy to install AXIS M10, AXIS M11 and AXIS M32 Series Security Camera Bundles Offer a Complete and Future-Proof IP-Based Video Surveillance Solution for SMBs at an Affordable Price Point

LUND, Sweden, July 21, 2010 - Axis Communications (www.axis.com), the global leader
in the network video market, announced today that it is introducing several
bundled product offerings addressing the specific needs of small and
medium-sized businesses. The new AXIS M Lines digital video surveillance kits
each consist of four network cameras and come complete with professional
monitoring and recording software. The kits are easily expandable by tapping
into Axis' comprehensive portfolio of over 50 compatible IP camera models for
any need.

The AXIS M10, AXIS M11 and AXIS M32 Series digital video surveillance
kits include the AXIS Camera Station
(www.axis.com/products/video/bundles/product_list.htm ) software for
monitoring and recording. The proven, professional-grade software can be
installed on a standard PC and features automatic camera discovery and
configuration, a flexible live view setup and an intuitive user interface.
AXIS Camera Station is in use at over 30,000 sites world-wide and available
in English, French, Italian, German, Spanish, Russian, Korean, Japanese,
Chinese, Swedish and Danish.

"With our new bundled AXIS M-lines offerings, business owners
get a complete solution for next-generation digital video surveillance at an
affordable price point. The new camera kits can be mixed and matched and are
ideal for small retail shops, office environments and the education sector.
They deliver HDTV image quality for better identification as well as allow
for remote monitoring," said Erik Frannlid, Director of Product Management,
Axis Communications.

Business owners can choose from seven different AXIS M Series
kits to best meet their individual needs. The AXIS M3203 kit features
discreet fixed dome cameras with motion detection, audio detection and
detection of camera tampering attempts like blocking or spray-painting. The
AXIS M1031-W kit includes four wireless cameras which can detect movement in
the dark. All AXIS M Series kits can easily be expanded by adding on
additional Axis network cameras.

Learn more about the new AXIS M-lines digital video
surveillance kits for small and medium-sized businesses at
www.axis.com/focus.

About Axis Communications

Axis is an IT company offering network video solutions for professional
installations. The company is the global market leader in network video,
driving the ongoing technology shift from analog to digital network video.
Axis products are used for security surveillance and remote monitoring in
order to provide safety and security in society as well as in installations
to optimize customers' business processes.

Axis is a Sweden-based company, operating worldwide with offices in more
than 20 countries and cooperating with partners in more than 70 countries.
Founded in 1984, Axis is listed on the NASDAQ OMX Nordic under the ticker
AXIS. For more information about Axis, please visit our website at
www.axis.com.

    For further information about Axis Communications, please contact:

    Margareta Lantz,
    Investor Relations and Corporate Communications Manager,
    Axis Communications
    Phone: +46-462721800,
    e-mail: pressoffice@axis.com

Margareta Lantz, Investor Relations and Corporate Communications Manager, Axis Communications, Phone: +46-462721800, e-mail: pressoffice at axis.com