Banco Bradesco Announces Q2 and Half Year Highlights

SAO PAULO, July 28, 2010 - The main figures obtained by Bradesco in the first half of 2010 are
presented below:

1. Adjusted Net Income(1) in the period of R$4.602 billion (up
16.4% from R$3.952 billion in the first half of 2009), corresponding to
R$2.19 per share in the last 12 months and Return on Average Equity(2) of
22.8%.

2. Adjusted Net Income was composed of R$3.198 billion from
financial activities, which represented 69% of the total, and R$1.404
billion from insurance, private pension and savings bond activities,
which accounted for 31% of the total.

3. On June 30, 2010, Bradesco's market capitalization stood at
R$87.9 billion(3), while the price of preferred shares rose by 10.3%(4)
in the last 12 months.

4. Total Assets stood at R$558.100 billion in June 2010, an
increase of 15.7% from the balance in the same period of 2009, while
Return on Average Assets was 1.7%.

5. The Total Loan Portfolio(5) stood at R$244.788 billion in June
2010, up 15.0% from the same period in 2009. Operations with individuals
totaled R$89.648 billion (up 20.7%), while operations with corporate
clients totaled R$155.141 billion (up 12.0%).

6. Total Funding and Assets under Management stood at R$767.962
billion, an increase of 18.6% from June 2009.

7. Shareholders' Equity was R$44.295 billion in June 2010, up 18.8%
from a year earlier. Meanwhile, the Capital Adequacy Ratio (Basel II)
stood at 15.9%, of which 13.9% under Tier I Capital.

8. In the first half of 2010, R$3.290 billion in Interest on
Shareholders' Equity and Dividends was paid to shareholders and
provisioned, of which R$1.538 billion was related to the net income in
the period (R$792 million as monthly and interim dividends and R$746
million provisioned) and R$1.752 billion was related to fiscal year 2009
(R$43 million paid on January 4, 2010 and an additional payment of
R$1.709 billion made on March 9, 2010).

9. The Efficiency Ratio(6) stood at 42.0% in June 2010 (41.5% in
June 2009).

10. Insurance Premiums Written, Social Security Contributions and
Savings Bond Revenue reached a combined total of R$14.359 billion in the
first six months of 2010. Technical provisions stood at R$79.308 billion,
representing 31.4% of Brazil's insurance industry (period: May 2010).
Bradesco's Insurance Group serves nearly 34 million clients, participants
and insured individuals.

11. Investments in infrastructure, information technology and
telecommunications amounted to R$1.707 billion in the first half of 2010,
up 5.6% from the same period of 2009.

12. In the first six months of 2010, taxes and contributions,
including social security, paid or provisioned, amounted to R$7.087
billion, of which R$3.203 billion corresponded to taxes withheld and
collected from third parties, and R$3.884 billion to taxes levied on the
activities of Bradesco Organization in the first half of 2010, equivalent
to 84.4% of Adjusted Net Income.

13. Banco Bradesco has an extensive customer service network
throughout Brazil, with 6,283 Branches, PAB mini-branches and PAAs (3,476
Branches, 1,215 PABs and 1,592 PAAs). Customers can also use 1,565 PAEs,
31,387 ATMs in the Bradesco Dia&Noite (Day&Night) network, 23,190
Bradesco Expresso service points, 6,177 Banco Postal branches and 8,379
ATMs in the Banco24Horas network.

14. In the first half of 2010, salaries plus payroll charges and
benefits totaled R$3.682 billion. Benefits provided to the 89,204
employees of Bradesco Organization and their dependents amounted to
R$841.433 million, while investments in training and development programs
totaled R$37.825 million.

15. In April 2010, Bradesco and Banco do Brasil signed a
Memorandum of Understanding to enter into a partnership to manage a
Brazilian brand of credit, debt and prepaid cards for both account
holders and customers without accounts at the Bank, called "Elo," which
will, among other activities, also create new business opportunities for
private-label cards.

16. In June 2010, Bradesco completed the acquisition of controlling
interest in Ibi Services S. de R.L. Mexico (Ibi Mexico) and RFS Human
Management S. de R.L., Ibi Mexico's subsidiary, for approximately R$297
million. The transaction comprises a 20-year partnership with C&A Mexico
S. de R.L. (C&A Mexico).

17. In July 2010, Bradesco concluded the acquisition of 2.09% of
capital in Cielo S.A. for R$431.7 million, and 10.67% of the capital in
Companhia Brasileira de Solucoes e Servicos - CBSS for R$141.4 million.

18. Main Awards and Recognitions in the second quarter of 2010:

    -- Bradesco was the first financial institution to win the "Modern
       Consumer Award of Excellence in Customer Service", in three
       categories: Retail Bank, Premium Bank and Credit Cards (Consumidor
       Moderno magazine / GKF);
    -- Grupo Bradesco de Seguros e Previdencia was the highlight in
       the 7th edition of the "Premio Segurador Brasil" (Brazilian Insurer
       Award), receiving recognition in seven categories (Editora Brasil
       Noticias);
    -- Bradesco is the largest private Brazilian group among the 100
       largest companies on the planet (Ranking - Forbes 2000);
    -- Bradesco is the private company and financial institution
       with the most valuable brand in Brazil, which was appraised at R$14.9
       billion, based on a study conducted by the specialized consulting
       firm BrandAnalytics/Millward Brown (IstoE Dinheiro magazine).
    -- Bradesco is the best stock fund manager according to a survey
       conducted by Standard & Poor's (ValorInveste magazine); and
    -- The 2008 Bradesco Sustainability Report was the winner of the
       GRI Reader's Choice Awards 2010 in the Most Effective Report Category
       (Global Reporting Initiative).

19. On the sustainability front, Bradesco divides its actions into
three pillars: (i) Sustainable Finances, with a focus on banking
inclusion, social and environmental variables for loan approvals and
offering social and environmental products; (ii) Responsible Management,
focused on valuing professionals, improving the workplace and adopting
eco-efficient practices; and (iii) Social and Environmental Investments,
focusing on education, the environment, culture and sports. The highlight
in this area is Fundacao Bradesco, which for 53 years has been developing
a broad social and educational program that operates 40 schools across
Brazil. In 2010, a R$268.010 million budget will provide over 660
thousand service events, of which 112 thousand were provided to students
in its own schools. In addition, the more than 50 thousand basic
education students also receive, at no charge, uniforms, school supplies,
meals and health and dental assistance. Over 550 thousand students will
be served through the Virtual School, its elearning portal, through the
Digital Inclusion Centers (CIDs) and through programs conducted under
strategic partnerships, like Educa+Acao.

(1) According to the non-recurring events described on page 8 of the
Report on Economic and Financial Analysis; (2) Excludes the effects from
asset valuation adjustments registered under Shareholders' Equity; (3) R$96.1
billion based on the total number of shares (less treasury shares) x closing
quote for the preferred shares on last day in the period (most liquid share);
(4) Considering the reinvestment of dividends/interest on equity; and (5)
Includes Sureties and Guarantees, prepayment of credit card receivables and
loan assignment (FIDC and CRI); and (6) Last 12 months.

The complete Financial Statements are available at
www.bradesco.com.br/ir

Bloomberg: BBDE < GO >

Contact: Mrs. Ivani Benazzi de Andrade, phone: +55-11-2178-6218 or Mr.
Carlos Tsuyoshi Yamashita, phone: +55-11-2178-6204.

Mrs. Ivani Benazzi de Andrade, phone: +55-11-2178-6218 or Mr. Carlos Tsuyoshi Yamashita, phone: +55-11-2178-6204