Bupa Appoints bigmouthmedia to Search Marketing Account

EDINBURGH, Scotland, July 28, 2010 - Leading international healthcare provider, Bupa, has selected
bigmouthmedia, Europe's largest and most experienced digital marketing
agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine
optimisation programme which will involve Bupa's key UK websites. The
project, which will be the company's most extensive digital marketing
campaign so far to date, and is designed to deliver significant growth to the
international healthcare provider over the next three years.

"We're delighted to be working with a brand of Bupa's quality.
Having worked side-by-side to create an ambitious search marketing strategy,
we're now looking forward to getting our teeth into what promises to be a
particularly exciting project," said Scott Boocock, major account director at
bigmouthmedia.

David Lengen, head of digital communications at Bupa, added,
"Search is an essential element of Bupa's strategy to becoming recognised as
a global healthcare leader. Bigmouthmedia will help us to position the brand
from being purely about health insurance into the broader health and
wellbeing sphere, where so much of Bupa's expertise lies."

With its team of over 200 online professionals and experts across
the fields of SEO, PPC, social media marketing, affiliate marketing
(www.bigmouthmedia.com/products_services/affiliate-marketing/),
display advertising, online pr and copywriting along with an existing client
base which includes many major household brand names, bigmouthmedia is
ideally positioned to take on and help drive this exciting project to
increase Bupa's online presence to become a global leader in healthcare and
wellbeing.

About Bupa

Bupa's purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare provider, Bupa offers personal
and company health insurance, run care homes for older people and hospitals,
and provide workplace health services, health assessments and chronic
disease management services, including health coaching, and home healthcare.

With no shareholders, Bupa invests its profits to provide more
and better healthcare. It is committed to making quality, patient-centred,
affordable healthcare more accessible in the areas of wellness, chronic
disease management and ageing.

Employing over 50,000 people, Bupa has operations around the
world, principally in the UK, Australia, Spain, New Zealand and the USA, as
well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin
America.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe's largest and most
experienced digital marketing agency and was rated the UK's #1 Search agency
for SEO and PPC in the 2010 NMA Marketing Services Guide.

Bigmouthmedia's 200+ online marketing experts across 10 international
offices maximise online brand exposure for its clients by means
of integrated digital strategies incorporating search engine optimisation
(www.bigmouthmedia.com/products_services/search_engine_optimisation/),
PPC, social media marketing, affiliate marketing, display advertising, online
PR and copywriting.

Bigmouthmedia's multilingual digital solutions deliver outstanding ROI
for over 300 world leading brands including British Airways, Tesco, Fujitsu,
BT, Kuoni, Barclaycard and Europcar. Bigmouthmedia also provides up to date
daily digital marketing news
(www.bigmouthmedia.com/news_information/industry_news/).

    Press contact: bigmouthmedia Ltd UK
    Iain Bruce
    Media Strategist
    bigmouthmedia
    51 Timberbush
    Edinburgh
    EH6 6QH
    Tel: +44(0)7929-466-152
    @bigmouthmedia

Press contact: bigmouthmedia Ltd UK, Iain Bruce, Media Strategist, bigmouthmedia, 51 Timberbush, Edinburgh, EH6 6QH, Tel: +44(0)7929-466-152, at bigmouthmedia