Banco Bradesco - First Quarter 2010 Results

SAO PAULO, April 28, 2010 - The main figures obtained by Bradesco (NYSE: BBD; Bovespa: BBDC4;
Latibex: XBBDC) in the first quarter of 2010 are presented below:

Highlights

1. Adjusted Net Income(1) in the first quarter of 2010 was R$2.147
billion (an increase of 9.8% from R$1.956 billion in the first quarter of
2009), corresponding to earnings per share of R$2.27 accrued over twelve
months and Return on Average Shareholders' Equity(2) of 22.2%.

2. Adjusted Net Income was composed of R$1.444 billion from financial
activities, which represented 67% of the total, and R$703 million from
insurance, private pension and savings bond operations, which accounted for
33% of the total.

3. Bradesco's market capitalization stood at R$100.885 billion(3) on
March 31, 2010, with the preferred shares gaining 60.5%(4) in the last twelve
months.

4. Total Assets stood at R$532.626 billion in March 2010, an increase of
10.5% from the balance in the first quarter of 2009. Return on average assets
was 1.7% in the quarter.

5. The Total Loan Portfolio(5) stood at R$235.238 billion in March 2010,
up 10.4% from the first quarter of 2009. Operations with individuals totaled
R$86.012 billion (up 16.7%), while operations with companies totaled
R$149.226 billion (up 7.1%).

6. Total Assets under Management stood at R$739.894 billion, an increase
of 15.5% from March 2009.

7. Shareholders' Equity was R$43.087 billion in March 2010, increasing by
22.0% from the ending balance in the same period a year earlier. The Capital
Adequacy Ratio (Basel II) stood at 16.8% in March 2010, 14.3% of which under
Tier I Capital.

8. In the first quarter of 2010, Interest on Shareholders' Equity and
Dividends in the amount of R$2.498 billion were paid and provisioned, of
which R$746 million was related to income generated in the period and R$1.752
billion to income from fiscal year 2009.

9. The Efficiency Ratio(6) stood at 41.2% in March 2010 (42.5% in March
2009), increasing by 1.3 p.p. in the period.

10. Insurance Premiums written, Social Security Contributions and Savings
Bonds Revenue reached a total of R$7.196 billion in the first quarter of
2010. Technical provisions reached the high level of R$77.685 billion,
representing 31.8% of Brazil's insurance industry (period: January 2010).
Bradesco's Insurance Group serves nearly 34 million clients, participants and
insured individuals.

11. Investments in infrastructure, technology and telecommunications
amounted to R$765 million in the first quarter of 2010.

12. Taxes and contributions, including social security, paid or
provisioned, amounted to R$3.197 billion, of which R$1.360 billion
corresponding to taxes withheld and collected from third-parties and R$1.837
billion calculated based on the activities of Bradesco Organization in the
first quarter of 2010, equivalent to 85.6% of Adjusted Net Income.

13. Banco Bradesco has an extensive distribution network in Brazil, with
6,106 Branches, PABs, mini-branches and PAAs (3,455 Branches, 1,200 PABs and
1,451 PAAs). Customers can also make use of the 1,564 PAEs, 30,909 ATMs in
the Bradesco Dia&Noite (Day&Night) network, 21,501 Bradesco Expresso service
points, 6,110 Banco Postal (Postal Bank) branches and 7,863 ATMs in the
Banco24Horas (24HourBank) network.

14. In the first quarter of 2010, employee payroll plus charges and
benefits totaled R$1.795 billion. Social benefits provided to the 85,893
employees of the Bradesco Organization and their dependents amounted to
R$417.442 million, while investments in training and development programs
totaled R$11.469 million.

15. Bradesco, helping to capitalize companies, intermediated through
Banco Bradesco BBI S.A. issuances of primary and secondary shares,
debentures, promissory notes, mortgage-backed securities and
receivables-backed investment funds, which amounted to R$6.980 billion in the
period, representing 45.1% of the total volume of these issuances registered
at the Securities and Exchange Commission of Brazil (CVM). Bradesco also
registered strong volumes of Project finance and structured operations, and
was responsible for the origination, distribution and management of clients'
assets, cash flows and financial inventories.

16. Main Awards and Recognitions in the period:

    - Bradesco was the leading bank in the 7th edition of the
      survey Companies that Most Respect the Consumer (Consumidor Moderno
      magazine and Shopper Experience);
    - Bradesco ranked 1st in the new quality ranking of companies
      with the Best customer service in 2009 (Exame magazine, in partnership
      with the Brazilian Customer Relations Institute);
    - Bradesco won, for the second consecutive year, the
      International Golden Peacock Global Award for Corporate Social
      Responsibility 2010, which is only awarded to companies that adopt the
      best corporate social responsibility practices;
    - Bradesco was the only Brazilian bank included in the ten most
      valuable brands in the world among financial institutions, with the
      brand worth US$13.3 billion (Global Banking 500 - Brand Finance/The
      Banker magazine);
    - Bradesco won the International Technology Application of the
      Year - Transpromo award for the study case Application to Checking
      Account Statements (Xplor International);
    - The Bradesco Brazil Bond Fund - Dividend Focus Fund was
      selected the Best investment fund of the year in the category Brazilian
      fixed-income securities (MorningStar);
    - Bradesco Corretora ranked first in an annual survey of
      institutions with the Best stock recommendations for components of the
      Morgan Stanley Capital International index (MSCI) - Emerging Markets
      Free Latin America stock; and
    - Bradesco was the best Brazilian company in the Canadian
      Corporate Knight ranking of the 100 most sustainable companies in the
      world;

17. Bradesco's sustainability actions are divided into three pillars: (i)
Sustainable Finances, with a focus on banking inclusion, social and
environmental variables for loan approvals and offering social and
environmental products; (ii) Responsible Management, focused on valuing
professionals, improving the workplace and adopting eco-efficient practices;
and (iii) Social and Environmental Investments, focused on education, the
environment, culture and sports. The highlight in this area is Fundacao
Bradesco, which for 53 years has been developing a broad social and
educational program that operates 40 schools across Brazil. In 2010, a
R$268.010 million budget will provide over 662 thousand services, of which
112 thousand were provided to students in its own schools. In addition, the
over 50 thousand students enrolled in basic education also receive, at no
charge, uniforms, school materials, food and medical and dental care.

Over 550 thousand students will be served through the Virtual School, its
e-learning portal, through the Digital Inclusion Centers (CIDs) and through
programs conducted under strategic partnerships, like Educa+Acao.

investors@bradesco.com.br

(1) According to the non-recurring events described on page 8 of the
Report on Economic and Financial Analysis; (2) Excludes the asset valuation
adjustments recorded under Shareholders' Equity; (3) or R$112.189 billion,
considering the total number of shares (less treasury shares) x closing quote
of preferred shares on the last day of the period (most liquid share); (4)
Considers reinvestment of dividends/interest on shareholders' equity; (5)
Includes Sureties and Guarantees, advances of credit cards receivables and
loan assignments (receivables-backed investment funds and mortgage-backed
receivables); (6) In last twelve months.

CONTACT: Paulo Faustino da Costa, +55-11-2178-6201,
4823.paulo@bradesco.com.br, or Ivani Benazzi de Andrade, +55-11-2178-6218,
4823.ivani@bradesco.com.br

Paulo Faustino da Costa, +55-11-2178-6201, 4823.paulo at bradesco.com.br, or Ivani Benazzi de Andrade, +55-11-2178-6218, 4823.ivani at bradesco.com.br, both of Banco Bradesco