BAT Preliminary Results 2010

LONDON, February 24, 2011 - British American Tobacco plc (BAT) today released their preliminary
results for the year ended 31st December 2010. Group revenue grew by 5 per
cent, the Global Drive Brands achieved overall volume growth of 7 per cent,
with Dunhill up 18%, and adjusted earnings per share grew 15%. Free cash flow
also increased by 23 per cent and the Group announced a share buy-back of
GBP750 million.

Speaking in an interview with financial broadcaster www.cantos.com
, CEO Paul Adams said these were "a very pleasing set of results" and FD Ben
Stevens pointed out that over the last three years since 2007 BAT has
"managed to grow earnings per share by 60% and dividends by over 70%".

Paul Adams dismissed doubts about the long-term future of the tobacco
industry, stating that both the industry and BAT "have tremendous
opportunities for growth going forward" and CEO Designate Nicandro Durante,
who takes over the leadership on 1st March, said he was "very confident about
the future".

The full interviews and transcripts are available on
www.cantos.com

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email prnsupport@cantos.com .

+44(0)207-936-1372, prnsupport at cantos.com