BBN Launches European Expansion with the Addition of Leading UK Publishers

Six UK Publishers, Including Haymarket, Incisive, Reed Business Information, and UBM Medica, Join BBN to Form UK b2b Ad Network.

LONDON, September 28, 2010 - BBN's announcement of international expansion signals the global demand
by marketers to reach business decision makers in the context of their work.
With the addition of these six UK based media companies, also including
Decisive Media and Newsco Insider, BBN has strengthened its offering for
major brand-building advertisers seeking a large-scale solution for reaching
this important target market. Other international media companies, including
Toronto-based Owen Business Media, have already opened audience reach to BBN
advertisers with extension of their European web properties. Additional
publisher partnerships are anticipated in the coming months. This launch
announcement comes on the heels of several BBN UK based ad campaigns
targeting this new BBN audience.

The international arm of BBN will operate under the same model as the US
division. BBN, in partnership with 24/7 Real Media, has established offices
in London in order to provide publisher and advertising support locally.

"Matching brand advertisers with large scale international media programs
has been a challenge for both agencies and b2b publishers," said Duncan Kirk,
Group Sales Director for Reed Business Information. "The value of our
qualified audience is unquestioned and we are excited to join BBN as they
provide this solution for UK marketers."

"Our customers and our partner, 24/7 Real Media, a WPP company, have
spoken of the tremendous opportunity to replicate our model beyond North
America," BBN's Chairman, Derek Reisfield, explains. "As the world continues
to shrink due to emerging technologies it is only natural that BBN set its
sights on international expansion. We are proud to be associated with our
esteemed international Charter Partners and we are confident this sets a
solid foundation to fill the demand abroad."

BBN provides advertising clients targeted reach to qualified business
media audiences through a variety of digital media platforms including
website, email, and custom programs.

"BBN's international expansion will help marketers benefit from and have
even more access to business decision makers globally," said Ari Bluman,
President, Sales and Operations. "The UK is an important market for us and
the addition of six prominent media companies strengthens our relationships
with international b2b agencies that are seeking a large scale solution for
reaching bigger audiences in the UK."

BBN is a global leader of large scale digital marketing solutions for
business-to-business marketers. Launched in the United States in April 2008
with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed
Business Information, and The McGraw-Hill Companies. BBN has expanded its
reach to 50 million business decision makers through relationships with more
than 60 media companies. BBN utilizes 24/7 Real Media's award-winning ad
serving and campaign management platform, Open AdStream(R), for ad targeting
and delivery. BBN Networks is a privately-held company based in Washington,
D.C.

For a complete listing of BBN partner publishers visit
www.bbnnetworks.com.

    Contact:
    Lauren Gabriele
    +1-212-231-7208
    lgabriele@theb2bnet.com

Lauren Gabriele, +1-212-231-7208, lgabriele at theb2bnet.com