Ben Heck Goes 'Old School' With Portable Sega CDX Gaming System Mod in New Episode of element14's 'The Ben Heck Show'

Fans invited to join element14's community for a chance to win Ben's portable Sega CDX featured on show

CHICAGO, February 7, 2011 - element14 (www.element-14.com/community/index.jspa), a
collaborative social community and electronics store for design engineers and
electronics enthusiasts, and modding guru Benjamin J. Heckendorn, a.k.a. Ben
Heck, go "old school" by turning a Sega CDX gaming system into a smaller,
more portable system in the latest episode of "The Ben Heck Show
(www.element14.com/TBHS)."

(Photo: photos.prnewswire.com/prnh/20110207/CG42781 )

"It was a blast taking something as awesome as the Sega CDX and making it
even easier to use with a smaller footprint so I can bring it with me
everywhere," said Ben Heck. "Not only that, but I reminisced about Full
Motion Video games from the early '90's and a few diamonds in the rough like
'Snatcher' and 'Lunar: The Silver Star.'"

Ben walks viewers through the entire design process - from drawing and
scanning parts into the computer, to routing the components and custom
controller interface, to the intricate process of connecting the newly routed
six-button controller. After a Heck-like "squish test" to ensure the new
parts fit together, Ben reveals a completely revamped, smaller Sega CDX.

"This latest episode is a must-see, not only for Sega Genesis fans, but
also techies at heart," said Alisha Mowbray, senior vice president of
marketing, element14. "While the show is aired in English, it caters to
enthusiasts around the globe."

Fans are invited to visit element14 (www.element14.com/tbhs) to
register to win Ben's Sega CDX portable gaming system featured on the show.

About "The Ben Heck Show"

"The Ben Heck Show" is a bi-weekly online television series aired in
English that's dedicated to the science and art of system and hardware
modding with a global audience of design engineers, students and electronic
enthusiasts. Sponsored exclusively by element14
(www.element-14.com/community/index.jspa), each episode spotlights
Ben's mods of popular electronic devices while educating viewers on the
underlying technology powering each project.

About element14

element14 is the first collaborative community and store for design
engineers and electronics enthusiasts offering product data, design tools,
technology information, and top brand components to seamlessly facilitate the
design process. element14 is sponsored by Premier Farnell plc (LSE: pfl), a
leader in multi-channel distribution and specialty services for electronic
design engineers, trading throughout the Americas (Newark), Europe (Farnell)
and Asia-Pacific (element14).

Aakriti Kaushik, PR Manager, Europe, +44(0)113-279-0101, akaushik at premierfarnell.com