Benefits for Trade Recognised as Screwfix Celebrates Latest Win

By Screwfix, PRNE
Tuesday, March 29, 2011

YEOVIL, England, March 30, 2011 - Leading trade retailer Screwfix ( is
celebrating, having taken home a top retail industry gong for the
award-winning shopping experience it offers to the trade.

Honoured in the Retail Technology Initiative category at the Oracle
Retail Week awards, Screwfix was commended for its 'Fusion Platform', a
large-scale initiative developed to transform the company's multi-channel
order process.

John Mewett, Marketing Director at Screwfix, said: "The Fusion Platform
is something we are very proud of here at Screwfix, and the benefits of the
new system are already being enjoyed by the trade, with reduced order times,
product recommendations, real time stock checking and a Call, Pay and Collect
facility live across the business.

"So we are thrilled that along with providing a fantastic, future-proof
service for our tradesman, this achievement has been recognised at the Oracle
Retail Week awards."

The system allows customers to purchase goods across multiple platforms
and brands including Plumbfix ( and
Electricfix, ( and is built with
expansion in mind - with further developments such as mobile shopping
applications in the pipeline.

Key strengths of the system are:

- The system allows an improved range of promotions to be run across any
channel or brand, meaning more deals for the trade.

- The single-system for sales ordering enables tradesmen to place an
order far more easily, with transaction time reduced to four minutes.

- The system allows a more secure purchasing experience for tradesman,
with improved fraud checks.

- Automated product recommendations make for an easier shopping

- The system offers real time stock checking and Call, Pay and Collect
(call and order with the Contact Centre, pay and collect at a local Trade
Counter within 15 minutes).

What is the Fusion Platform?

In essence, Fusion provided Screwfix with a single technology platform
with integrated applications, to enable the business to run these multiple
channels, replace 80 per cent of the previous systems and enable future sales
and customer-driven initiatives.

What are the Retail Week awards?

The Oracle Retail Week awards, run by the retail industry's leading
publication, celebrate the great achievements in UK retailing and this year's
event attracted entries from nearly every major name multiple retailer.

About Screwfix:

Recognised as being "where the trade buys" and promising a fast, reliable
service, Screwfix is the UK's leading multi-channel supplier of thousands of
high quality screws, fixings, hand tools, power tools, ( radiators ( and
electrical supplies. ( Combining trade
prices and a massive range of leading brand name items, Screwfix offers over
18,000 products and is fully committed to customer care and support.

    For more information, please contact:

    Felicity Cross, McCann Erickson Public Relations
    Tel: +44(0)121-713-3823

For more information, please contact: Felicity Cross, McCann Erickson Public Relations, Tel: +44(0)121-713-3823, E-mail: felicity.cross at

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