Haier Encouraging Employees and Consumers to Switch Off the Lights for Earth Hour

By Haier Group Co. Ltd., PRNE
Friday, March 25, 2011

Haier supports the World Wildlife Fund's Earth Hour climate change awareness campaign with activities in China, the USA and France

QINGDAO, China, March 26, 2011 - Haier, the world's No. 1 major home appliance brand, and its employees
will shut off the lights at offices and at home across China, the US, and
France for 1 hour at 8:30 PM local time today in support of the global
sustainability awareness campaign, Earth Hour. Haier encourages its millions
of consumers around the world to join us in celebrating our planet, and take
a moment to think about how we can all do our part for a better world.

Held every year since 2007, Earth Hour is the largest global campaign for
climate change awareness, with hundreds of millions of people, enterprises
and cities participating in over 100 countries and territories. Participants
are encouraged to switch their lights off for 1 hour at 8:30 PM local time to
celebrate our planet. For 2011, the theme is "This Earth Hour, Go Beyond the
Hour," to remind people to think about how they can do their part to improve
the environment even after the hour is over and their lights are turned back

"With close to 70,000 employees worldwide, and consumers in over 160
countries, we felt that Haier's support for Earth Hour could be significant,"
said Ms. Zhang Tieyan, Director of Haier Global Branding Operations and Haier
spokesperson. "Earth Hour shows how much people can achieve when they set
their minds on the same goal. Haier is proud to be a part of this tremendous
campaign, promoting a smarter life for a better planet."

Haier employees will lead the way by turning off the lights on March 26,
and engaging consumers through various online and offline activities. In
China, Haier launched a website at earthhour.haier.com-visited over
1.5 million times after only 10 days online-where visitors can "turn off the
lights" on line and spread awareness through integrated sharing links to
social media websites. Haier China is also directly engaging consumers with
activities on popular online forums and blogging platforms.

In the US, Haier America employees in New York have also pledged to turn
the lights off, and are encouraging consumers to do the same in videos and
messages posted on YouTube and Facebook. The event will also be launching
point for a month-long series of interactive environmentally focused content
that the company will sponsor called the Smarter Life. Better Planet
Challenge. Each day, Haier America will present an environmental
advocate/expert in a new video and provide participants the opportunity to
walk through simple steps to incorporating that lesson into their daily
lives. Similarly, Haier France is urging its fans to join them in supporting
Earth Hour, and to go beyond the hour, helping to make the earth a better
place together.

Haier is a leader in the development of sustainable white goods solutions
and has already designed many of the most environmentally and energy friendly
appliances. In 2009, BusinessWeek China awarded Haier one of 10 companies for
outstanding efforts to transform China's environment in its Greener China
Business Award. In 2008, Haier helped Beijing organize the greenest Olympic
Games ever as the event's official white goods sponsor, providing over 60,000
green appliances to Olympic facilities.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
major home appliances brand in the world and China. Haier products are
distributed in more than 160 countries and regions in North America, Europe,
the Middle East, Asia and Africa. Global revenues amounted to RMB 135.7
(USD 207 billion) in 2010. Haier's profit growth is 8 times more than
its revenue growth. Haier employs more than 60,000 people, including 10,000
outside China.


    Ms. Zhang Bin
    Haier Group Co. Ltd.
    Telephone: +86-0532-8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Telephone: +86-10-5861-7570
    Email: simon.vericel@hillandknowlton.com.cn

Ms. Zhang Bin, Haier Group Co. Ltd., Telephone: +86-0532-8893-6105, Email: zhangbin at haier.com, Mr. Simon VERICEL, Hill and Knowlton China, Telephone: +86-10-5861-7570, Email: simon.vericel at hillandknowlton.com.cn

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