Second Year in a Row - Red Dot Award for Keter Plastic ProductsBy Keter Plastic Ltd., PRNE
Tuesday, March 22, 2011
Major Success for Keter's RealBarrow in the 2011 Red Dot Award: Product Design
HERZLIYA, Israel, March 23, 2011 - The RealBarrow (www.keter.com/products/realbarrow/), by
Keter Plastic, has been awarded the Red Dot Design Award: Product Design
2011, one of the most renowned international product competitions. This year,
designers and companies from 60 countries entered 4,433 products in the red
dot award. The recent award, marks Keter's receipt of the "red dot" seal of
quality for high design, for the second year in a row.
The RealBarrow, is the first heavy-duty work wagon to combine
two positions: the archetype classic wheelbarrow shape together with the L
shape "bulldozer" shovel.
The bulldozer shovel uses a reinforced metal edge to help
maximize the product performance. This unique combination creates a
functional wheelbarrow, which gets a wide range of garden and other outdoor
chores done with less effort than ever before.
Professor Dr. Peter Zec, the initiator of the red dot design
award, said, "As always, our jury cast a very careful eye over the products
submitted. Design quality has asserted itself clearly in the judging process,
with genuine and new creative solutions also being rewarded. Both of these
criteria are not just yardsticks for good design, but also for the potential
for success on the market."
The Red Dot Design Award
The red dot design award dates back to 1955 and is now the
world's largest and most distinguished design competition. It breaks down
into the three disciplines 'red dot award: product design', 'red dot award:
communication design' and 'red dot award: design concept'. There were almost
14,000 entries from 68 countries in the year 2010 alone. For more
information, visit: www.red-dot.de/presse.
About Keter Plastic
Keter Plastic Ltd. is proud to be a member of the Keter Group,
one of the world's leading manufacturers and marketers of resin-based home
and garden consumer products. For over sixty years Keter Plastic has proven
its commitment to innovation, quality and design in the home improvement
business providing a one-stop-shop solution for its customers. For more
information, visit: www.keter.com.
Keter and the Keter logo are trademarks of Keter Ltd. All other
trademarks are the property of their respective holders.
Contact: Orit Coty Email: firstname.lastname@example.org Tel: +972-9-959-1212
Media Relations: Contact: Orit Coty Email: marcom at keter.co.il Tel: +972-9-959-1212
Tags: Herzliya, Israel, Keter Plastic Ltd., March 23